Pharma - THE MEASURE

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Pharma

A collection of 15 posts

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

45% of LGBTQ+ Consumers More Likely to Trust Pharma Brands That Reflect Them

A Nielsen study of Revry viewers reveals insights for the pharma industry.

Rx Brands Increasing TV Ad Spend, Impressions In 2024

Rx Brands Increasing TV Ad Spend, Impressions In 2024

The pharmaceutical industry has made gains on national linear TV this year, as a new report from iSpot showcases. From January through August, iSpot data shows that est. national linear TV ad spend rose by 8.1% year-over-year for prescription drug brands. * Along with spend increasing, TV ad reach also

Q3 TV Advertising: Pharma's News Know-How

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV

Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend

Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend

Skyrizi spent an estimated $26.5 million on national TV ads during the month.

July's Top Rx Brands by TV Ad Spend

July's Top Rx Brands by TV Ad Spend

Skyrizi leads for the second month in a row, spending an estimated $23.2 million on national TV ads.

Dupixent Was TV's Most-Seen Rx or OTC Brand in June

The eczema and asthma drug had a 4.57% impressions share of voice.

June's Top Rx Pharma Brands by TV Ad Spend

June's Top Rx Pharma Brands by TV Ad Spend

Skyrizi leads the list with $26.6 million in estimated national TV ad spend.

May's Top Rx Pharma Brands by TV Ad Spend

May's Top Rx Pharma Brands by TV Ad Spend

With $32.8 million in estimated national TV ad spend, Rinvoq was the biggest spender during the month.

April's Top Rx Pharma Brands by TV Ad Spend

April's Top Rx Pharma Brands by TV Ad Spend

With $29.8 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in April.

Vicks Was TV's Most-Seen OTC or Rx Brand For February

With a 4.30% impressions share of voice, Vicks was the most-seen OTC or Rx brand on TV in February.

February's Top Rx Pharma Brands by TV Ad Spend

February's Top Rx Pharma Brands by TV Ad Spend

With $25.6 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in February.

2022's Top Rx Pharma Brands by TV Ad Spend

2022's Top Rx Pharma Brands by TV Ad Spend

Rinvoq, an AbbVie JAK inhibitor immunology drug, was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in 2022, according to iSpot.tv data shared with FiercePharma. It spent about $315.8 million on TV ads during the year, a noticeable increase from its

Vicks Was TV's Most-Seen OTC or Rx Pharma Brand in December

Cough and cold medicine Vicks was the most seen over-the-counter or prescription pharmaceutical brand on TV in December, according to iSpot.tv data

December's Top Rx Pharma Brands by TV Ad Spend

December's Top Rx Pharma Brands by TV Ad Spend

Rinvoq was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in December according to iSpot.tv

Dupixent Leads for Pharma TV Ad Spend in October

Dupixent Leads for Pharma TV Ad Spend in October

Dupixent, Sanofi and Regeneron’s immunology drug, had the highest estimated TV ad spend of pharma brands in October, per data from iSpot.tv. It led the ranking with $42.6 million in TV ad spend, up from $29.4 million in September. * Dupixent's biggest ticket ad was