Parrot Analytics

A collection of 64 posts

The Measure Newsletter

Finding NFL Viewers For Cheaper In Offseason

This week's newsletter is sponsored by: This Week On The Measure:  * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State

Streaming

Smaller TV Show Genres Growing On Streaming

The following is a selection from Brandon Katz of Parrot Analytics. While drama's long been the most popular genre for shows on streaming services, smaller genres are starting to grab a large share of demand. Data from Parrot Analytics breaks down the quarterly shifts by share of top

The Measure Newsletter

How Do Social Video’s Top Political Creators Shake Out?

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video’s Top Political Creators * Netflix’s Earned Media Value Moves * Smart TV’s Q2 Streaming Surge * Rx Brands’ TV Ad Reach Rises * Zendaya Lends Demand Lift To Movies, Shows * This Week’s Free Report: 2024

Streaming

Charting Crunchyroll's Anime Streaming Dominance

Anime streaming service Crunchyroll (owned by Sony) has defied norms in a sea of consolidation. Since 2021, Crunchyroll has tripled its global subscribers, and also has a stranglehold on both supply and demand for Japanese animation on American streaming services – as data from Parrot Analytics showcases. * In Q2 2024, Crunchyroll

Streaming

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure:  * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

Streaming

TV Season Shrinkage Speeds Up For Networks

The following is a selection from Brandon Katz of Parrot Analytics. From 2020 to 2024, the average season for U.S. network shows has declined by 33.3%, according to data from Parrot Analytics. While last year's work stoppages do play a significant role (this year's

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure:  * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

Movies

Zendaya Lends Demand Lift To Movies, Shows

The following is a selection from Brandon Katz of Parrot Analytics. Parrot Analytics recently analyzed U.S. demand for A-lister Zendaya alongside demand for her most recent projects, showing a compelling pattern. Zendaya not only consistently outperforms the average demand for shows/movies/talent, but is also part of correlated

Streaming

Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages

The Measure Newsletter

Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It

This week's newsletter is sponsored by: This Week On The Measure:  * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots

Streaming

The Streaming Originals Growth Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. From early 2020 through Q2 2024, global supply of streaming original titles climbed by 296% according to data from Parrot Analytics. While that indicates some aggressive growth, the rate also starts slowing significantly in 2023, before freefalling more recently.

Streaming

Netflix Still Winning With Competitors' Content

The following is a selection from Brandon Katz of Parrot Analytics. As Netflix continues growing, its enormous scale enables a wider array of audiences to discover and enjoy pre-existing TV titles than other streamers would. This applies to licensed shows like Breaking Bad (AMC), Suits (USA Network) and Your Honor

The Measure Newsletter

Google Won't Let The Cookie Crumble

This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Streaming

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Streaming

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

The Measure Newsletter

Summer Of Sports In Full Swing

This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in

The Measure Newsletter

Every Second Counts In Sports Advertising

This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern

Streaming

Are Paramount+ And Peacock Complementary Services?

The following is a selection from Brandon Katz of Parrot Analytics. As pressure grows for streaming services to find both stability and growth opportunities, consolidation talk is growing. Paramount+ and Peacock have talked about the possibility of a partnership, but would such an agreement be advantageous for the two services?

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

The Measure Newsletter

'Bridgerton' Knights Netflix With EMV Crown

This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&

The Measure Newsletter

Who’s Watching More News?

This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1

Streaming

Yellowstone: A Hit By Every Streaming Viewership Metric

The following is a selection from Brandon Katz of Parrot Analytics. As TV viewing gets more streaming-focused, the industry needs evolved metrics to evaluate long-term audience viability and programs' overall value to various services. Parrot Analytics' Pulse Metrics do exactly that, as the data below shows for Yellowstone&

Streaming

Netflix Scores Spin-Off Success With Bridgerton, Queen Charlotte

The following is a selection from Brandon Katz of Parrot Analytics. While the narrative around Netflix was long its lack of true franchises, that tide could be shifting. The consumption affinity, or the grouping of titles that audiences watch together, between the two separate shows is the secret sauce in