New York Jets - THE MEASURE

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New York Jets

A collection of 5 posts

Which New NFL Ads Are This Season's Most Likeable (So Far)?

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's

Which Teams Did The NFL Emphasize On TV For 2024-25?

Which Teams Did The NFL Emphasize On TV For 2024-25?

Following Wednesday's release of the 2024-25 NFL regular season schedule, the league shared with Sports Business Journal that it used TV ratings as a guiding force for how the slate took shape. And with more standalone spots than ever, there were ample opportunities to spotlight both established and

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

Brands Should Consider Buying Ads During Cowboys Games

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

NBC’s Sunday Night Football Gets a ‘Swift Lift’

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.