Netflix

A collection of 50 posts

Streaming

Time Helps Shows Beat Movies For Audience Demand

The following is a selection from Brandon Katz of Parrot Analytics. While movies are a winner with audiences, they're also limited in terms of recurring watch-time on streaming services. Movies can be watched in one sitting and that's the end of the investment for audiences. However,

Streaming

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

The Measure Newsletter

Derby Photo Finish Is TV Watch-Time Win

This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)

Streaming

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Streaming

Netflix Wins Overseas Investment War vs. Amazon

The following is a selection from Brandon Katz of Parrot Analytics. While both Amazon Prime Video and Netflix are both U.S.-based entities and they invest significantly in content for American audiences, both have also been aggressive to expand their reach globally. Data from Parrot Analytics' Content Panorama

Streaming

Playing It Safe: Why Shows Have Receded To Reboots

The following is a selection from Brandon Katz of Parrot Analytics. In 2023, reboots, remakes and revivals accounted for a 3.4% share of scripted shows released in the U.S., according to Parrot Analytics. While this marked a jump from 2.4% in 2022, it was also down from

Streaming

The Streaming Originals Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. Streaming originals went from a rarity to the norm in no time at all – data from Parrot Analytics shows that the number of new titles have skyrocketed by quarter since the end of 2019, but the rate of growth

Streaming

Netflix Streaming Rivals Still Have The IP To Compete

The following is a selection from Brandon Katz of Parrot Analytics. When looking at Parrot Analytics’ most in-demand U.S. TV premieres of 2023 – which takes into account the level of audience demand within the first 30 days after a first episode has aired – a few trends immediately pop out.

Streaming

Major Media Companies Still Duking It Out For Streaming Series Demand

The following is a selection from Brandon Katz of Parrot Analytics. Streaming series demand is one part of the larger question around which services are most popular with audiences. Yet, even a merger between behemoths Paramount and NBCUniversal wouldn't provide much clarity there, as demand-share data from Parrot

CREATOR ECONOMY

Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

SPORTS

Netflix Just Signed YouTube's No. 1 Sports Franchise

Tuesday's news that Netflix would be the new home of WWE's Monday Night Raw starting in 2025 made waves as a major step into the pool of live sports. And it is for Netflix. But the bigger impact may come from the potential audience Netflix is

Streaming

Netflix (Sort Of) Embraces More Data Transparency

This week, Netflix released mid-year global viewership data for the first time, and while it made headlines, it also amounted to a lot of nothing. For starters, it's self-reported data. But also, the report leans on hours watched at a global scale – so the results naturally trend toward

Streaming

Could Disney+ And Hulu Dethrone Netflix?

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's integration into Disney+ (in a beta version this December and rolling out wide in March) sounds may not sound like a big deal on paper. But the combination of the two content libraries actually helps create

TV ADVERTISING

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

Streaming

Netflix's Top-Heavy Show Approach Evolves With Spending Shifts

The following is a selection from Brandon Katz of Parrot Analytics. The graph below, from Parrot Analytics, looks at the average audience demand for all Netflix shows since 2015. Of course, the most well-known and popular series enjoy higher demand levels, but the majority of shows fail to resonate (one

Streaming

How Netflix Is Poised To Grow Subscribers In India

The following is a selection from Brandon Katz of Parrot Analytics. Netflix wants to broaden its appeal to the mostly untapped Indian market, and they'll banking on box office successes – like recent hits Leo and Jawan – to do it. Parrot Analytics dives into demand data to around key

SPORTS

Sports, Gaming Podcasts Drive More Earned Media Value for Spotify Than Musicians

Creators generated $159.8 million EMV for the music streaming service during September.

Streaming

Netflix's Stream Drying Up

The following is a selection from Brandon Katz of Parrot Analytics. Netflix’s streaming originals footprint is quickly shrinking, according to data from Parrot Analytics. And its share of premieres has dipped even further, as the competitive landscape catches up. * Netflix’s supply share of global streaming original titles has

Streaming

To Binge Or Not To Binge: Streamers Adjust TV Show Approach

The following is a selection from Brandon Katz of Parrot Analytics. From the start of 2020 through July 30, 2023, Parrot Analytics examined the changes in both supply and demand shares for various release strategies among the 50 most popular streaming original series in the U.S. What they found

Streaming

Netflix, Narnia Bet On Brains Behind Barbie

The following is a selection from Brandon Katz of Parrot Analytics. When looking at the global average and peak demand of the previous three Narnia films over the last 12 months, per Parrot Analytics, we largely see diminishing returns that suggests the franchise has not exactly been the most enduring

Streaming

Netflix's International Strategy Mitigates Strike Slowdown

The following is a selection from Brandon Katz of Parrot Analytics. Should scripted U.S.-based content production winds up marooned in a state of perpetual pause, platforms will need to rely on different forms of entertainment to keep viewers engaged and subscribed. Netflix may have an advantage here, as

Streaming

How Netflix Wins

The following is from Brandon Katz of Parrot Analytics... Netflix, the market-leading streamer, has also recognized what the rest of Hollywood has always known: franchises (or proven on-screen hits that generate multiple entries) elicit recurring interest. Continuations or expansions of existing franchises (Wednesday, Queen Charlotte, XO Kitty, The Witcher Blood

TV Audience

Big Mouth's Historical Revenue Contribution To Netflix

Ahead of its seventh-season premiere, Netflix has officially renewed the raunchy animated sitcom Big Mouth for an eighth and final season. As such, it will officially become the longest-running scripted series in terms of seasons for the market-leading streamer best known for its fire hose approach to content. That is

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of

TV

Netflix's TV Advertising Approach Around Glass Onion

Ahead of the release of Knives Out sequel Glass Onion, Netflix has been pushing its trailer on TV. iSpot data shared with Deadline shows an estimated $4.3 million in national TV ad spend since the trailer debuted on Nov. 7, against 65 million TV ad impressions. That's