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Netflix

A collection of 61 posts

'Suits' Success Boosts Multiple Streaming Services

'Suits' Success Boosts Multiple Streaming Services

The following is a selection from Brandon Katz of Parrot Analytics. After years of airing on USA Network to middling ratings, legal drama Suits had its breakout in 2023... on streaming services, four years after its series finale aired. It was a unique phenomenon benefiting in part from increased interest

Squid Game Still One Of Top Global YouTube Shorts Topics

Squid Game Still One Of Top Global YouTube Shorts Topics

Netflix's Growing Disparity Between Original Movie Supply, Demand

Netflix's Growing Disparity Between Original Movie Supply, Demand

The following is a selection from Brandon Katz of Parrot Analytics. In recent years, Netflix has hit the gas when it comes to turning out original movies, with a 935% increase in titles from 2017-24. That can create some buzz in both the short- and long-term, but Parrot Analytics data

Is Animation An Ace Up Netflix's Sleeve?

Is Animation An Ace Up Netflix's Sleeve?

The following is a selection from Brandon Katz of Parrot Analytics. Part of Netflix's future successes may be dictated by its sneaky-sucessful animation titles. Data from Parrot Analytics reveals how animation titles have grown by share of consumption across the streaming giant's various geographies. * In APAC

Data: Amazon Prime Video's Movie-Centric Makeover

Data: Amazon Prime Video's Movie-Centric Makeover

The following is a selection from Brandon Katz of Parrot Analytics. Every streaming service is invested in movies, to some extent, but of late, it's become a two-horse race there in the U.S. Parrot Analytics data looks at Q4 2024 numbers to reveal how much Amazon Prime

Streaming Knows Drama: A Picture Of Genre Overload

Streaming Knows Drama: A Picture Of Genre Overload

The following is a selection from Brandon Katz of Parrot Analytics. For all of those still mad about The Bear being considered a "comedy," perhaps a look at the streaming landscape informs why that's their (and others') best awards path forward. Data from Parrot Analytics

Special Report: Viewer Trends Across the Streaming Landscape

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

Tyson vs. Paul Helped Netflix Grow Earned Media Value in November

CREATOR ECONOMY

Tyson vs. Paul Helped Netflix Grow Earned Media Value in November

Netflix saw a 16% month-over-month increase in EMV, per CreatorIQ.

Football Powers ESPN's Primetime Ad Attention

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

Does Apple TV+ Need More Genre Variation?

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's

How Netflix Keeps Its Churn Rate At An Industry Best

How Netflix Keeps Its Churn Rate At An Industry Best

The following is a selection from Brandon Katz of Parrot Analytics. With so many streaming options and escalating pricing tiers, churn has become an increasingly persistent problem for these services. And while every company in the streaming space battles subscriber churn, one giant seems to withstand those pressures better than

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

Viewer Data: Movies on Netflix Win vs. Other Content Types

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

Streaming Services Want More Global Content For Gen Z

Streaming Services Want More Global Content For Gen Z

The following is a selection from Brandon Katz of Parrot Analytics. Anime's popularity comes in part from its global foothold with Gen Z audiences, and it's part of a larger future-focused strategy aimed at more globally-resonant content aimed at those younger viewers – as Parrot Analytics points

Netflix's Streaming Originals Dominance Sees Incursions In Q3

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

Hulu Sees 66% Growth in Earned Media Value

CREATOR ECONOMY

Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

The Delicate Balance Of Streaming Demand Decay

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

Ad Recall on Streaming: Disney+ Stands Out

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

CREATOR ECONOMY

Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

According to an analysis by CreatorIQ, after the policy was implemented, Netflix saw a notable 15% year-over-year decrease in Earned Media Value.