NBA

A collection of 27 posts

TV ADVERTISING

Wingstop TV Advertising Taking Flight In 2024

According to iSpot data, through the first half of 2024, Wingstop’s est. national TV advertising increased by 115% year-over-year. That continues a trend that began in Q4 of 2023, when the brand spent $13.5 million.  * Wingstop’s yearly national linear TV advertising has largely stayed in the same

TV ADVERTISING

Sports a Slam Dunk for TV Ad Reach in H1

Sports programming accounted for 13% of national linear TV household ad impressions January through June 2024.

SPORTS

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

TV ADVERTISING

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

TV Audience

NHL, NBA Final Rounds Net Watch-Time Win For ABC

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV ADVERTISING

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

SPORTS

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

TV ADVERTISING

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

TV ADVERTISING

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

CREATOR ECONOMY

Social Media Makes Space for New Sports Show, Nightcap

The show’s watch-time from its 6.1 million unique viewers put the show at No. 4 among all sports creators on the month - behind the NBA, but ahead of ESPN.

TV Audience

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

CREATOR ECONOMY

WWE Content Is A Summer Slam With Younger Audiences

In the dog days of summer, 13-to-24 year-old U.S. viewers are still watching sports content, but overwhelmingly, that time was dedicated to WWE. Tubular Audience Ratings data shows U.S. 13-to-24 year-olds watched WWE videos on YouTube and Facebook for 147.1 million minutes in July. * That was most

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

TV Audience

U.S. Open Golf Leads TV Watch-Time for June 12-18

The golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

TV Audience

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Basketball, baseball and tennis were big for June 5-11, per Inscape.

TV Audience

‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time

Meanwhile, sports continue to dominate much of last week’s live TV viewership, per Inscape.

SPORTS

The NBA Teams Dominating Social Media

CreatorIQ data reveals that the Lakers lead in Earned Media Value.

TV Audience

Take Me Out to the Ball Game: TV By the Numbers

NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking

TV Audience

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

TV Audience

NBA Playoffs, NFL Draft Lead for TV Watch-Time

Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.

TV Audience

NBA, NHL Lead For TV Watch-Time

Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.

TV Audience

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.