MX8 Labs

A collection of 33 posts

The Measure Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure:  * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

MX8 Labs

Data: Tariffs, Products and Public Perception

Although it remains to be seen exactly how the tariff situation will shake out here in the U.S. one thing’s for sure: Many Americans recognize that tariffs could have an impact on their lives, to at least some extent. At a high level, rising costs are a major

MX8 Labs

Is the Media's Coverage of Tariffs Fair?

The Measure partnered with MX8 Labs for a large-scale consumer survey on tariffs.

The Measure Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure:  * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

MX8 Labs

Are People Actually Worried About Tariffs?

We partnered with MX8 Labs to conduct a in-depth, large-scale survey to find out.

The Measure Newsletter

Netflix Is The No. 1 Streamer For Women

This week's newsletter is sponsored by: This Week On The Measure:  * Netflix First With Females On Streaming * Women Want More Marketing Personalization  * T-Mobile’s Streaming TV Ad Signal Wins Wireless Race * TurboTax Invests In Social Video With Big Impact * Which Insurance Mascots Win The Ad Wars? * This Week’

Streaming

What Hollywood Should Know About Women’s Viewing Preferences

The rise of streaming has changed the ways that audiences engage with film and television, and how studios, streamers and networks think about content.  A new survey from MX8 Labs highlights women’s evolving viewing habits, favoring drama, true crime and the convenience of at-home streaming. This reinforces the demand

Streaming

How Women's Viewing Habits Factor Into Streaming Wars

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no

The Measure Newsletter

Consumers Notice Mouse House Money Grab

This week's newsletter is sponsored by: This Week On The Measure:  * Disney Live-Action Remakes Seen As Money Grab * Squid Game’s Long Shorts Game * Chick-fil-A Chows Down On Streaming Ads * Gen Z Uses Streaming To Discover Older Library Content * Amazon Prime Video’s Movie-Centric Makeover * This Week’s

MARKETING

Disney's Live-Action Remakes Considered Money Grab By Many

57% of survey respondents feel like Disney’s live-action remakes are just a way to make money.

The Measure Newsletter

Live From –TikTok – It's Saturday Night

This week's newsletter is sponsored by: This Week On The Measure:  * SNL 50’s Social Video Success * Dramas Win With TV Viewers * Taking Bites Out Of Ad Breakthrough * Pfizer Knocks Out Super Ad Likeability * Does Apple TV+ Need More Variation? * This Week’s Free Report: iSpot’s Super

TV Audience

Data: These Viewer Segments Are Really into TV Dramas

Watching TV is a staple of everyday life for a majority of people: 64% of respondents to a recent MX8 Labs survey said they watch movies or TV daily. But with today's fragmented entertainment landscape that now encompasses myriad streaming platforms, FASTs and traditional linear TV (not to

The Measure Newsletter

Social Super Bowl

This week's newsletter is sponsored by: This Week On The Measure:  * Social Video's 'Super' Success * Mission Impossible’s High-Volume Pre-Game * TSwift A Super Motivator For 25-to-34s * Jeep Sees Success With Ford * This Week’s Free Report: The Measure & MX8 Labs’ 2024 Streaming Platform

SPORTS

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in

Members only

REPORTS

Special Report: Viewer Trends Across the Streaming Landscape

The Measure worked with MX8 Labs to uncover insights on viewer preference, experience, content appeal and more across top streaming platforms as well as free ad-supported TV services (FASTs).

CREATOR ECONOMY

Social Video Study Reveals Stark Generational Differences

In the decades since YouTube debuted in 2005, video content has become a cornerstone of not just social media, but of the entertainment and advertising world writ large, with its high rates of engagement and ability to influence purchase decisions. And these days, more people than ever — especially younger generations

The Measure Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure:  * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

CREATOR ECONOMY

New Consumer Survey Shows Who Wins A Post TikTok U.S.

In light of the pending TikTok ban The Measure a research and insights exchange did a survey powered by MX8 Labs, of 1,000+ consumers over the age of 18 about video consumption habits. Here are some of the findings: A Primary Source for 18-24 year olds  * 44% of people

The Measure Newsletter

Amazon Video Viewers Have More Money

This week's newsletter is sponsored by: This Week On The Measure:  * Prime Video Viewers Skewing Older, Richer, Wiser? * Consumers Like Coca-Cola AI Holiday Ads * Which Functions Are Getting Automated Most? * Joe Rogan Outperforms Networks Across YouTube and Facebook * Streaming Loyalty At A Premium * This Week’s Free Report:

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

The Measure Newsletter

Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure:  * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

TV Measurement

Viewer Data: Movies on Netflix Win vs. Other Content Types

A longitudinal tracking poll from MX8 Labs reveals key insights around Netflix viewers.

The Measure Newsletter

FOX Takes The Fall Classic, Political Trends On TV

This week's newsletter is sponsored by: This Week On The Measure:  * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure:  * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers