MUSIC Music Expands NPR's YouTube Audience To Younger Viewers Though the majority of NPR's audience skews older – over 50% of YouTube viewrs are over 45 years old, according to Tubular Labs data – NPR Music is an entirely different story. Thanks in large part to its Tiny Desk series, music allows NPR to expand to a separate audience
The Measure Newsletter Derby Photo Finish Is TV Watch-Time Win This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)
MUSIC Spotify Listener Increase Shows Kendrick's Advantage Over Drake Who's winning the current beef between rap superstars Drake and Kendrick Lamar? If you're looking at total listeners on Spotify, Drake remains clearly in the lead given his long-standing pop appeal. However, since Kendrick Lamar's March 22 dig at Drake and J. Cole on
MUSIC Is There A Ludicrous Amount Of Ludacris Music On TV? Some artists are TV show and ad music fixtures, and others... are Ludacris. Data from Songtradr shows just how much the rapper's music has been featured on TV of late, in a way that could inform shows, movies and brands that it may be time to roll out
MUSIC Taylor Swift's Licensing Limits While Taylor Swift is everywhere between her record-setting tour, album drops (both new and re-releases) and the Eras Tour in movie theaters – one place you don't see much of her is on TV – apart from some recent NFL Sundays. Data from Songtradr reveals that the star's
MUSIC Targeting Testosterone? TV Ad Music More Likely To Appeal To Men Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the
MUSIC Wireless Brands Are Singing Older Tunes Songtradr used its AI sonic analysis technology to evaluate the songs licensed in some of the most-seen wireless ads on TV
MUSIC The Auto Brands’ Songs of Summer Data from Songtradr shows how automakers drive brand affinity through music.
MUSIC Music Sheds Light on Intended Audience for Back to School Ads Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.
MUSIC TikTok Music Trends: August 2023 — Songs of Summer Songtradr dives into essential TikTok music hacks and trends, and highlights TikTok's inaugural 'Songs of the Summer' list.
MUSIC How Taco Bell Spices Up Their TV Ads With Music Choices Songtradr data reveals how the brand uses a melodic blend of genres and artists to resonate with youthful audiences
MUSIC Jain's 'Makeba' Gets Second Wind "Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more. * The newfound success of
MUSIC TikTok Music Trends: July 2023 — Taylor’s Version How music elevates UGC on social, and how brands can activate it.
MUSIC How TJX Creates A Consistent Tone Between Brands Using Music Songtradr data shows how TJX pulls its brands together by creating sonic similarities.
MUSIC Chevy Empowers Marketing with Music at the Wheel How Chevrolet is crafting a consistent sonic identity.
MUSIC Music Accounts for 15% of UK Beauty Industry’s Business Performance Music provides a “sonic watermark” to unify fragmented beauty influencer marketing activity.
MARKETING Amazon Gives Queen’s 'Cool Cat' A Major Boost Amazon’s recent TV ad “Tache” has breathed new life into a deep-cut track from Queen called “Cool Cat” according to data from Songtradr, boosting its Spotify popularity score by over 33%. Since the ad first aired on March 13, Songtradr data shows the track’s popularity score rose from
MUSIC Shakira, TikTok and How Brands Can Find Similar Success Using recent Shakira popularity on TikTok, Songtradr digs into how brands can find similar success, sometimes without even utilizing the original song. Shakira and Bizzarap’s “Bzrp Music Sessions, Vol. 53” (or “Out of Your League”) was one of the most-used songs on TikTok earlier in 2023 – according to data
MUSIC Top TikTok Tracks and Trends for March Here are the trends that dominated TikTok in March, and the songs they used.
MARKETING How Best Original Song Nominees Have Trended On Spotify "Naatu Naatu" from Rrr took home the Oscar for Best Original Song this year, but in the lead-up to the big night, Spotify popularity painted a different picture, according to data from Songtradr. With major artists like Rihanna ("Lift Me Up") and Lady Gaga ("Hold
MARKETING Which Beer Brands Won With Music In 2022? Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive
MUSIC Applebee's Starts Year Rolling With The Stones One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. Songtradr data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing
TV Capital One Finds Perfect Match With Taylor Swift Fandom Taylor Swift’s Midnights was released on Oct. 21, and Capital One wasted no time using the star and hit song “Anti-Hero” in its TV advertising. The brand’s “Multiple Taylors” spot burst onto the scene on Nov. 1, and in the time since, it’s the second-most-seen credit card
