Movies - THE MEASURE

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Movies

A collection of 5 posts

Zendaya Lends Demand Lift To Movies, Shows

Zendaya Lends Demand Lift To Movies, Shows

The following is a selection from Brandon Katz of Parrot Analytics. Parrot Analytics recently analyzed U.S. demand for A-lister Zendaya alongside demand for her most recent projects, showing a compelling pattern. Zendaya not only consistently outperforms the average demand for shows/movies/talent, but is also part of correlated

How Did Oscars Best Picture Contender TV Ads Stack Up?

How Did Oscars Best Picture Contender TV Ads Stack Up?

Trailers for theatrical releases are all over TV, but not necessarily for all of the Academy Awards best picture nominees. Data from iSpot shows that since the start of 2023, Oscars frontrunner Oppenheimer was the nominee most invested in TV, with ads amounting to $25.7 million in est. national

How Best Picture Nominees Stacked Up On Social Video

How did Best Picture nominee trailers and promo videos fare on social video?

Netflix's TV Advertising Approach Around Glass Onion

Netflix's TV Advertising Approach Around Glass Onion

Ahead of the release of Knives Out sequel Glass Onion, Netflix has been pushing its trailer on TV. iSpot data shared with Deadline shows an estimated $4.3 million in national TV ad spend since the trailer debuted on Nov. 7, against 65 million TV ad impressions. That's

Black Panther Reigns Once More As Trailer Blitzes TV

Black Panther Reigns Once More As Trailer Blitzes TV

Anticipation was high for the sequel to 2018’s Black Panther, and Marvel Studios approached TV advertising accordingly to get audiences in seats for opening weekend. Data from iSpot shows that the Black Panther: Wakanda Forever trailer has the highest est. national TV ad media value of Marvel’s three