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A collection of 20 posts

Does Apple TV+ Need More Genre Variation?

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually

Which Top NFL Advertisers Have Disappeared Year-Over-Year?

Which Top NFL Advertisers Have Disappeared Year-Over-Year?

Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during

CBS Leads TV Network Ranking With an 8.94% Viewership Share

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

MLB Promo Reserves YouTube Views For Booking.com

CREATOR ECONOMY

MLB Promo Reserves YouTube Views For Booking.com

Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

Sports Prop Up Fox’s TV Ad Reach

Sports Prop Up Fox’s TV Ad Reach

NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv

Live Sports Helping Drive Streaming App Subscriptions

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

Brands Hit Big During MLB Playoffs

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

World Series Ratings Bring Big Questions For Baseball

World Series Ratings Bring Big Questions For Baseball

Major League Baseball is in a tough media spot. And a World Series between the Texas Rangers and Arizona Diamondbacks certainly didn’t help matters. After game three of the 2023 World Series, the poor ratings were circulating, as expected. But those figures came in at historic lows that prompted

Thanks to Football, CBS Again Leads TV Network Ranking

Thanks to Football, CBS Again Leads TV Network Ranking

The network captured an 8.38% viewership share last week, per Inscape

WWE Content Is A Summer Slam With Younger Audiences

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WWE Content Is A Summer Slam With Younger Audiences

In the dog days of summer, 13-to-24 year-old U.S. viewers are still watching sports content, but overwhelmingly, that time was dedicated to WWE. Tubular Audience Ratings data shows U.S. 13-to-24 year-olds watched WWE videos on YouTube and Facebook for 147.1 million minutes in July. * That was most

Big Questions For Any ESPN ‘Strategic Partner’

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

MLB Wins With The Midsummer Classic

MLB Wins With The Midsummer Classic

Data from Inscape shows this year's MLB All-Star Game was the No. 1 program in primetime on July 11, with 11.37% of national linear watch-time (nearly 2x the amount of the next programming, America’s Got Talent). That was actually up slightly compared to last year’s

Baseball Hits Home Run For Live TV Viewership

Baseball Hits Home Run For Live TV Viewership

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Basketball, baseball and tennis were big for June 5-11, per Inscape.

Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot

Diamond Sports Bankruptcy Puts MLB In Tough Revenue Spot

Last week's bankruptcy filing by Diamond Sports (Sinclair's subsidiary and owner of the Bally Sports regional sports networks) could create real coverage for as many as 42 U.S. professional teams. And while that's unpleasant news for all parties involved, it's especially

World Series Goes Head-To-Head With Football On Broadcast TV

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the

World Series TV Ad Impressions, Spend Decrease Year-Over-Year

World Series TV Ad Impressions, Spend Decrease Year-Over-Year

Even with the excitement around the Philadelphia Phillies' surprising run to the World Series, it wasn't enough to fuel an increase in TV ad impressions or est. national TV ad spend for this year's Fall Classic. Data from iSpot shows that national TV ad spend

Sports Win the Week in TV Ads

Sports Win the Week in TV Ads

NFL, NCAA and MLB accounted for 11% of all ad impressions and 30% of all spending on TV this week according to iSpot

Baseball is a Numbers Game

Baseball is a Numbers Game

Data from Inscape.tv taken from a sample of 20 million connected TVs show that Baseball isn't out yet. playoffs accounted for 6% of prime time during the playoffs 3.4% of tine during the weekends which isn't shabby when you consider the crush of football