Mike Tyson - THE MEASURE

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Mike Tyson

A collection of 4 posts

Tyson vs. Paul Helped Netflix Grow Earned Media Value in November

CREATOR ECONOMY

Tyson vs. Paul Helped Netflix Grow Earned Media Value in November

Netflix saw a 16% month-over-month increase in EMV, per CreatorIQ.

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Paul Vs. Tyson Fight Is Netflix's Top Promo Of Year (So Far)

Netflix went all-in on the Jake Paul vs. Mike Tyson fight in advance of last week's big event. Data from iSpot shows just how much the streaming giant focused on the fight, relative to its other TV spots throughout the year. * At $11.3 million, Netflix's

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

CREATOR ECONOMY

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

Netflix Leads Streamers for May Growth in Earned Media Value

CREATOR ECONOMY

Netflix Leads Streamers for May Growth in Earned Media Value

Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.