Men's College Basketball - THE MEASURE

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Men's College Basketball

A collection of 8 posts

Wingstop TV Advertising Taking Flight In 2024

Wingstop TV Advertising Taking Flight In 2024

According to iSpot data, through the first half of 2024, Wingstop’s est. national TV advertising increased by 115% year-over-year. That continues a trend that began in Q4 of 2023, when the brand spent $13.5 million. * Wingstop’s yearly national linear TV advertising has largely stayed in the same

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.

AT&T Dunks All Over Men's Tourney

AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. * GEICO's "March Madness:

Big Ten Tournament Helps CBS Reclaim Lead on TV Network Ranking

Big Ten Tournament Helps CBS Reclaim Lead on TV Network Ranking

CBS had a 7.57% viewership share across March 11-17, per Inscape.

Selection Sunday’s New (Ad) Faces

Selection Sunday’s New (Ad) Faces

Brackets weren't the only place where fans could spot new faces on Selection Sunday. iSpot data shows that ads during CBS's Men's National Basketball Championship Selection Show also featured some newcomers vs. last year's program. Particularly: GEICO, Liquid I.V., Oreo, Powerade

Homes.com Building Something Big With TV Ads In 2024

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

iSpot’s new insurance industry report includes this major takeaway: Insurance brand TV ad impressions declined by 17% YoY from Jan. 1-Aug. 31. The report also uncovered these major findings: * Auto & general insurance brands saw a YoY increase share of TV ad impressions delivered during daytime, from 16.56%

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to