MARKETING How Customer Interactions Will Evolve in the Age of AI A webinar from Wunderkind explores how AI is poised to shape the future of marketing and customer interactions.
MARKETING Marketing To Their Thumbs: 8-in-10 Millennials Would Rather Lose Ability To Speak Than Ability To Text! Modern marketers have an uphill battle in 2023. With tightening regulations on data and consumer privacy, skyrocketing costs of traditional advertising platforms and a bevvy or real-world headwinds – from recession-like sentiment to pandemic-driven changes in consumer media habits – it’s harder now than ever for marketers to acquire and engage
CREATOR ECONOMY Creators Generated Nearly $300 Million in Earned Media Value for Starbucks Last Year CreatorIQ reveals that Starbucks was first in creator-led marketing in 2022, but McDonald's won for impact.
MARKETING Retail Trends: Personalized Communication Key Selling Point for Consumers Marigold's Retail Forecast report illuminates the consumer trends and behaviors that retailers need to be aware of for 2023.
Advertising VIZIO Home Screen Activations Drive Results For Brands By partnering with VIZIO and leveraging VIZIO Home Screen, an auto brand campaign generated incremental auto sales of over $7 million.
MARKETING Why Effective Marketing Must Be Creator-Led According to a new report from CreatorIQ, 69% of brands increased their influencer marketing investment over the past year, and 86% suggested that creator marketing has been either somewhat or very effective at driving awareness for their brand or clients.
MARKETING How Best Original Song Nominees Have Trended On Spotify "Naatu Naatu" from Rrr took home the Oscar for Best Original Song this year, but in the lead-up to the big night, Spotify popularity painted a different picture, according to data from Songtradr. With major artists like Rihanna ("Lift Me Up") and Lady Gaga ("Hold
TV Vicks Was TV's Most-Seen OTC or Rx Brand For February With a 4.30% impressions share of voice, Vicks was the most-seen OTC or Rx brand on TV in February.
MARKETING Which Beer Brands Won With Music In 2022? Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive
TV February's Top Rx Pharma Brands by TV Ad Spend With $25.6 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in February.
MARKETING How To Get Consumers To Share Personal Data—Provide Value Marigold finds the most effective tactics in creating a value exchange with consumers includes discounts, coupons, bonus rewards and exclusive access
MARKETING Consumers Purchase Preferred Brands, Regardless of Price Marigold’s 2023 Digital Consumer Trends Index research finds brand loyalty is on the rise as consumers report a willingness to pay more to purchase from their preferred brands.
MARKETING How Best Picture Nominees Stacked Up On Social Video How did Best Picture nominee trailers and promo videos fare on social video?
MARKETING Email Drives More Sales Than SMS, Social and Banner Ads New research from Marigold’s 2023 Digital Consumer Trends Index report indicates email is the most effective channel to influence purchases.
TV FanDuel Keeps Betting on TV Advertising Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of
