MARKETING Wunderkind Powers 10-12% of Shinesty’s Revenue Shinesty leveraged Wunderkind's AI-driven identity resolution and triggered messaging to boost revenue.
CREATOR ECONOMY Measuring Creator Performance a Top Challenge for Brands 32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.
MARKETING Discount Codes Most Likely to Inspire Purchases According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.
MARKETING Which Advertising Channels Most Influence Purchase Decisions? YouTube wins overall, but TikTok leads for the youngest consumers.
MARKETING For Young Consumers, Brand Reputation Beats Price for Online Purchase Influence Among 18 to 24 year-olds, 43% cited brand reputation and reviews as the key influence for online purchases directly from a brand, per Wunderkind.
MARKETING 72% of Marketing Execs Concerned About Election Impact on Strategies A recent study from Wunderkind and studioID reveals that retail marketing executives are already bracing for the election's impact.
MARKETING True Botanicals Increases SMS Revenue by 122% With Wunderkind For direct-to-consumer brands, driving targeted audiences back to websites after initial visits is critical. Given how crowded the DTC space is, personalized messaging is a key component of success — but in-house data often isn’t enough. Wunderkind’s Identity Network, which has data on 9 billion devices and 1 billion
MARKETING Data: 50% of Consumers Book via Online Travel Agencies As part of its 2024 Consumer Insights Report, Wunderkind recently surveyed 1,500 consumers to uncover travel insights, preferences and behaviors driving purchasing decisions.
MARKETING 47% Of Marketers Have Already Replaced Third-Party Cookies With Identity After years of kicking the can and multiple failed replacement experiments, Google finally abandoned all plans to get rid of third-party cookies on Google Chrome. So, after all that, how do marketers feel about the decision? Well, some are most likely breathing a sigh of relief. But many forward-thinking brands
MARKETING How ICONIC London Surpassed Revenue Goals by 152% Using Wunderkind’s email capture and triggered emails, ICONIC exceeded revenue goals by 105% in the UK and 152% in the U.S.
MARKETING Brands See 50% Faster Time for Campaign Build/Launch With AI Right now, every marketer across the globe knows they need to be leveraging AI, but most are having a hard time wrapping their heads around implementation. Recent product developments from Wunderkind, however, might help illuminate the way. Wunderkind recently launched an Autonomous Marketing Platform (AMP) to give clients like Uniqlo,
MARKETING How Courir Navigated Abandoned Carts to Revitalize Online Sales With Marigold, Courir saw 12x more customers returning to its website.
MARKETING How Vertbaudet Used Marigold to Grow Conversions Powered by Marigold, Vertbaudet's 'Welcome Campaign' achieved excellent conversion rates.
MARKETING How Crew Clothing Grew Customer Purchases By 3X A case study from British-inspired casual clothing brand Crew Clothing illustrates how a revamped strategy focused on new customer acquisition and email improvements in partnership with Nest and Wunderkind led to enhanced revenue growth. The brand worked with Nest to realign paid social to focus on new acquisition and brand
MARKETING Marigold Helps Camper Footwear Up Email Conversions by 36% A recent case study from relationship marketing company Marigold reveals how international footwear company Camper saw success with a personalized email campaign. Camper teamed up with Marigold and agency partner BeRepublic to maximize performance of a winter sales campaign via email. * A key element was a behavior-based targeting strategy paired
MARKETING A BTS Look At How UNIQLO Boosted Revenue 9X UNIQLO leveraged Wunderkind’s Identity Network to deanonymize 45% of site traffic, resulting in a 13x increase in triggered email reach and a 9.4x boost in revenue for the retailer.
MARKETING Brand Purpose Messaging Resonates More With Younger Consumers 77% of Gen Z and 81% of Millennials cite they are likely to engage with messages about brand purpose-related activities, per Marigold
MARKETING Data: Media Planning, Creative Execution Still Aren't In Sync The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%
MARKETING Study: There’s Immense Brand Loyalty Among U.S. Consumers According to relationship marketing company Marigold, 78% of U.S. consumers will pay more to shop with brands they’re loyal to — up from 72% last year, and notably higher than the 63% reported among global consumers. * But U.S. consumers also hold brands to a higher standard, demanding more
MARKETING The Personalization vs. Privacy Balancing Act Insights from Marigold's 2024 U.S. Consumer Trends Index
MARKETING Key Insights from Marigold’s 2024 U.S. Consumer Trends Index Marigold's 2024 U.S. Consumer Trends Index reveals insights around marketing channels, brand loyalty and more.
MARKETING How Great Clips Successfully Created the Perfect Value Exchange “You need data. Consumers have it.” Global martech company Marigold cuts to the chase with those two simple sentences in its 2024 Global Consumer Trends Index, which reveals how brands can best connect and build relationships with their customers. Creating a value exchange (a transaction between two parties that results
MARKETING Data: Brands Should Lean Into Loyalty More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold
MARKETING Kurt Geiger Sees 151% Increase in Conversions with Wunderkind Implementation Although Kurt Geiger saw notable results with an integration of Wunderkind, a leading AI-powered cross-channel performance marketing platform, on its UK-based flagship website, the brand decided to go it alone for its other portfolio websites. After months of building out in-house triggered email and opt-in marketing solutions, Kurt Geiger saw
MARKETING Marigold: 63% of Consumers Don’t Trust Social Ads New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health. But that isn’t totally stopping people from purchasing via social: Of the 10,
