Loyalty Marketing - THE MEASURE

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Loyalty Marketing

A collection of 10 posts

Just 56.9% Of Avid NFL Audiences Are Brand Loyalists

Understanding what avid NFL viewers are watching is one part of optimizing TV ad spend around this cohort. But brands also benefit from understanding more about these consumers' shopping behaviors and how to better tailor messaging to this group. iSpot's new NFL advanced audiences report dive in

Discount Codes Most Likely to Inspire Purchases

Discount Codes Most Likely to Inspire Purchases

According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.

Study: There’s Immense Brand Loyalty Among U.S. Consumers

According to relationship marketing company Marigold, 78% of U.S. consumers will pay more to shop with brands they’re loyal to — up from 72% last year, and notably higher than the 63% reported among global consumers. * But U.S. consumers also hold brands to a higher standard, demanding more

Data: Brands Should Lean Into Loyalty

Data: Brands Should Lean Into Loyalty

More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold

Personalization, Data Privacy Among Consumers’ Priorities for Brands

Personalization, Data Privacy Among Consumers’ Priorities for Brands

Of the 10,000+ people surveyed for Marigold's 2024 Global Consumer Trend Index, 85% say their favorite brand treats them like an individual.

Customers Will Share These Personal Details For Better Service

Customers Will Share These Personal Details For Better Service

One way to advance your loyalty program is by incorporating interactive experiences like surveys, polls, giveaways and games. These features entice customers to willingly share personal information in return for personalized content, better customer service and exclusive offers. Relationship marketing provider Marigold asked consumers what type of information they would

Donatos Pizza Captures Bigger Slice of Customer Engagement

Donatos Pizza Captures Bigger Slice of Customer Engagement

Membership engagement rates increased by 23% with Marigold loyalty rewards program.

Loyalty Programs Emerge As Key Recession-Fighting Tactic

Loyalty Marketing

Loyalty Programs Emerge As Key Recession-Fighting Tactic

Marigold research shows loyalty program participation is on the rise right when consumers, and businesses, need them most. Marigold released a U.S.-focused version of its 2023 Digital Consumer Trends Index report that showcased some important data for businesses hoping to keep consumers engaged amid the threat of a

Consumers Purchase Preferred Brands, Regardless of Price

Consumers Purchase Preferred Brands, Regardless of Price

Marigold’s 2023 Digital Consumer Trends Index research finds brand loyalty is on the rise as consumers report a willingness to pay more to purchase from their preferred brands.