Loyalty Marketing - THE MEASURE

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Loyalty Marketing

A collection of 28 posts

How Consumers Work the System for Better Deals

How Consumers Work the System for Better Deals

Consumers are getting more creative and strategic in how they seek out value from brands, blending direct engagement with savvy tactics to unlock the best deals. According to a September study conducted by Wunderkind, while trust and validation from third parties still play a role, shoppers are increasingly experimenting with

48% of Consumers Want Transparency on Price Increases

48% of Consumers Want Transparency on Price Increases

With nearly two-thirds of shoppers saying that higher prices are their No. 1 concern at the moment, brands should focus on transparent communication to earn trust and loyalty. That’s one insight revealed by a July survey conducted by Wunderkind, which highlights how tariffs and ongoing economic concerns are affecting

How Shoppers Are Getting Smarter About Saving

How Shoppers Are Getting Smarter About Saving

26% of all shoppers leave items in online carts to trigger discounts, per Wunderkind.

40% of Online Shoppers Turn to Brand Websites for Best Deals

Wunderkind’s June consumer survey reveals ongoing behavior shifts due to the uncertain tariff situation.

Rising Prices Prompt 42% of Consumers to Delay Non-Essential Purchases

Rising Prices Prompt 42% of Consumers to Delay Non-Essential Purchases

A recent Wunderkind study reveals the consumer impact caused by tariffs.

60% of Marketers Increasing Value-Based Messaging

60% of Marketers Increasing Value-Based Messaging

Wunderkind’s latest study on the U.S. tariff effect reveals some of the top adjustments that marketers are making right now.

48% of Marketers Say First-Party Data Growth is Top Priority

48% of Marketers Say First-Party Data Growth is Top Priority

Wunderkind’s new survey highlights marketers’ growing focus on first-party data and owned channels (email, text, websites)

72% of Brands Have Increased Prices Due to Tariffs

72% of Brands Have Increased Prices Due to Tariffs

Wunderkind's latest study reveals how marketers are adjusting messaging, budgets and expectations in response to economic uncertainty.

76% of Consumers Likely to Try New Brands Due to Tariffs

76% of Consumers Likely to Try New Brands Due to Tariffs

Wunderkind's latest consumer survey on tariffs reveals just how much customers are prioritizing value over brand allegiance.

Just 33% Of Marketers Are Personalizing Product Recommendations For Shoppers

Just 33% Of Marketers Are Personalizing Product Recommendations For Shoppers

Wunderkind's new report highlights that most marketers aren't maximizing personalization as much as they could.

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

Data Dose Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure: * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

Marketers Ad(ding) To TV, Streaming Budgets

Data Dose Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure: * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

Brand Fandom: Who's Swayed Most By Celebs/Influencers?

MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.

What Diners Really Want from Restaurant Loyalty Programs

What Diners Really Want from Restaurant Loyalty Programs

Free food or drink is the top perk that diners want from a loyalty program, according to a Wunderkind study.

EXCLUSIVE: Consumers Are Tariffied

Data Dose Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure: * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

Restaurant Data: Serving the Right Incentives for Sign Ups

Restaurant Data: Serving the Right Incentives for Sign Ups

Offering a discount would compel 25% of diners to sign up for a restaurant mailing list, per a Wunderkind study.

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Wunderkind's 2025 Restaurants Consumer Insights report examines trends and preferences around diners' digital engagement.

eCommerce Data: What’s Driving Women’s Purchase Decisions?

eCommerce Data: What’s Driving Women’s Purchase Decisions?

A Wunderkind survey reveals that product information and customer reviews both play a critical role in women's online purchase decisions.

Just 56.9% Of Avid NFL Audiences Are Brand Loyalists

Understanding what avid NFL viewers are watching is one part of optimizing TV ad spend around this cohort. But brands also benefit from understanding more about these consumers' shopping behaviors and how to better tailor messaging to this group. iSpot's new NFL advanced audiences report dive in

Discount Codes Most Likely to Inspire Purchases

Discount Codes Most Likely to Inspire Purchases

According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers.

Study: There’s Immense Brand Loyalty Among U.S. Consumers

According to relationship marketing company Marigold, 78% of U.S. consumers will pay more to shop with brands they’re loyal to — up from 72% last year, and notably higher than the 63% reported among global consumers. * But U.S. consumers also hold brands to a higher standard, demanding more

Data: Brands Should Lean Into Loyalty

Data: Brands Should Lean Into Loyalty

More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold

Personalization, Data Privacy Among Consumers’ Priorities for Brands

Personalization, Data Privacy Among Consumers’ Priorities for Brands

Of the 10,000+ people surveyed for Marigold's 2024 Global Consumer Trend Index, 85% say their favorite brand treats them like an individual.

Customers Will Share These Personal Details For Better Service

Customers Will Share These Personal Details For Better Service

One way to advance your loyalty program is by incorporating interactive experiences like surveys, polls, giveaways and games. These features entice customers to willingly share personal information in return for personalized content, better customer service and exclusive offers. Relationship marketing provider Marigold asked consumers what type of information they would