Kansas City Chiefs - THE MEASURE

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Kansas City Chiefs

A collection of 19 posts

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

39% of 25-34 Year Olds Said Taylor Swift Influenced Super Bowl Interest

Aside from the game itself and the commercials, there’s another factor that may have had viewers tuning into the Super Bowl this year: Taylor Swift. Although her beau Travis Kelce and his Chiefs were defeated by the Eagles, Swifties were no doubt eagerly watching for shots of her in

Kendrick Lamar, Taylor Swift Video Audience Overlaps By Just 8%

Kendrick Lamar, Taylor Swift Video Audience Overlaps By Just 8%

With Kendrick Lamar headlining the halftime show and Taylor Swift cheering on the Kansas City Chiefs, the game brings together two fan bases with limited overlap – creating a real opportunity for the NFL, as Tubular Labs data highlights.

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.

States Where Swift Stacks Up Best Vs. Chiefs

States Where Swift Stacks Up Best Vs. Chiefs

How does the team stack up against its most famous fan, Taylor Swift, in terms of volume since the start of the playoffs? We dove into some Google trends data to find out more.

Which Teams Did The NFL Emphasize On TV For 2024-25?

Which Teams Did The NFL Emphasize On TV For 2024-25?

Following Wednesday's release of the 2024-25 NFL regular season schedule, the league shared with Sports Business Journal that it used TV ratings as a guiding force for how the slate took shape. And with more standalone spots than ever, there were ample opportunities to spotlight both established and

BMW, Christopher Walken Claim Top Super Bowl Spot

BMW, Christopher Walken Claim Top Super Bowl Spot

After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of

Streaming Catches Super Bowl Uptick

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

Travis Kelce Pops As Crossover Star

CREATOR ECONOMY

Travis Kelce Pops As Crossover Star

Taylor Swift’s powers include giving a major crossover boost to boyfriend Travis Kelce of the Kansas City Chiefs, apparently. Tubular Labs data compares YouTube views about Kelce by category during the 2022-23 and 2023-24 NFL seasons – including a huge leap for pop culture. * U.S. YouTube views for Travis

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

CREATOR ECONOMY

'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309%

Conference Championship Games Score Even Bigger Audiences For NFL

Conference Championship Games Score Even Bigger Audiences For NFL

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time. * On Sunday, 38.62% of national linear TV

What's More Valuable For Chiefs: Taylor Swift Or Super Bowl Win?

CREATOR ECONOMY

What's More Valuable For Chiefs: Taylor Swift Or Super Bowl Win?

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them

Chargers Score Most NFL YouTube Views

Chargers Score Most NFL YouTube Views

While the Los Angeles Chargers had a rough season on the field, those struggles did not extend to social video. New data from Tubular Labs shows that the Chargers earned more YouTube views than any other team during the NFL's regular season, from Sept. 7, 2023-Jan. 7, 2024,

Brands Should Consider Buying Ads During Cowboys Games

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

NFL Advertisers Scoring With Travis Kelce

NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more. * Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL

NBC’s Sunday Night Football Gets a ‘Swift Lift’

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

Video Insights Help Brands During Football Season

Video Insights Help Brands During Football Season

Football is the most popular sport in the country, so it makes sense that brands want to activate around that content – whether it’s on TV or social media platforms. But NFL and college football ad buys are expensive, and it’s ideal to know that you’re putting messaging

Los Angeles Chargers Own NFL Offseason On YouTube

Los Angeles Chargers Own NFL Offseason On YouTube

The NFL is a year-round league at this point, even if games only take place from Septemeber through early February. With that in mind, franchises need to find ways to engage with fans throughout the year – and many do, especially on social video channels like YouTube. Tubular Labs data reveals