iSpot

A collection of 249 posts

TV

Daytime TV Spotlight: Top Networks

CBS tops the chart with a 12.40% share of daytime TV ad impressions.

TV

Alfa Romeo Charges Up the Most-Seen Auto TV Ads Chart

A spot for the hybrid Tonale had the most national TV ad impressions for May 29-June 4, per iSpot.

TV

May's Top Rx Pharma Brands by TV Ad Spend

With $32.8 million in estimated national TV ad spend, Rinvoq was the biggest spender during the month.

TV

Daytime TV: New Reach Opportunities for Advertisers

iSpot's new report reveals the data behind daytime TV's growing footprint.

TV

Ram Trucks Leads Ranking of Most-Seen Auto TV Ads

"For Every Season" received 273.9 million national TV ad impressions from May 22-28, per iSpot data.

TV

NFL Holds Power In Primetime

iSpot’s upcoming TV season ad recap dives into some of the industry’s biggest narratives from September through early May, including in-depth looks at specific dayparts and networks. One of the findings, shared with TVREV in advance: The NFL still owns primetime on the Big 4 nets – with 18.

TV

Ram Tops Latest List of Most-Seen Auto TV Ads

"Heart" racked up nearly 270 million national TV ad impressions during the week of May 8-14, per iSpot data.

TV

Scoring With Incremental Ad Reach

A new announcement from Fubo shows how much sports will remain an enormous part of ad decision-making, even as audiences migrate to streaming environments. Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing)

TV

Automakers Spent $200 Million on TV Ads in April

Estimated outlay was flat year-over-year, but TV ad impressions increased by 5.7% compared to April 2022.

TV

Panda Express Breaks Through With Top TV Ad In Early 2023

iSpot's recent video ad spotlight report recapping the first four months of 2023 honored 25 commercials across a variety of industries, from quick-serve restaurants, to automotive brands, insurance and more. But it was Panda Express that achieved the biggest breakthrough with its "Fire Kissed" spot. Panda

TV

April's Top Rx Pharma Brands by TV Ad Spend

With $29.8 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in April.

TV

Mercedes-Benz Tops Ranking of Most-Seen Auto Ads

"Intense Thrills" racked up over 269 million TV ad impressions during the week measured.

TV

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

TV

Dodge Retakes the Lead for Most-Seen Auto Ad

Yet once again, Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.

TV

The Post-Tucker Carlson Reality For Fox News

As much as the network may want to move on from the false election fraud claims that got them into their current legal problems, and the power that Carlson had manning the top nightly program on cable news, it’s also going to be hard for the network to walk

TV

Ram Owns Most-Seen Auto TV Ad for April 10-16

But Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.

TV

Upfronts Survey: TV Spend Not Going Anywhere

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway. A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals,

TV

Dodge Leads Ranking of the Most-Seen Auto TV Ads

A spot for the new Hornet takes first place, but Subaru is the brand with the highest total combined TV ad impressions from two of the five most-seen spots, per iSpot.tv.

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With an Assist from NBA Games, Hyundai Owns the Most-Seen Auto TV Ad

Hyundai saw a 26.4% week-over-week increase in national TV ad impressions for its “Getaway Sales Event” spot.

TV

March Madness Delivers TV Ad Impressions for Automakers

With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on iSpot.tv's most recent auto ads ranking, thanks in part to men’s basketball.

TV

How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023. As the company continues looking for ways to differentiate Peacock in a crowded sea

TV

Hyundai Owns Most-Seen Auto Ad on TV Right Now

With 220.4 million TV ad impressions, Hyundai leads iSpot.tv's ranking of the most-seen auto ads for Mar. 13-19.

TV

Vicks Was TV's Most-Seen OTC or Rx Brand For February

With a 4.30% impressions share of voice, Vicks was the most-seen OTC or Rx brand on TV in February.

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Tax Brands’ New Early-Year TV Ad Strategy

Data from iSpot shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb.

TV

February's Top Rx Pharma Brands by TV Ad Spend

With $25.6 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in February.