iSpot

A collection of 285 posts

TV

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

TV

Spanish-Language TV Ads Soar

iSpot’s new Spanish-language TV advertising report shows major gains year-over-year, with household ad impressions jumping by over 26% from Q1 through Q3. For the brands paying attention to these trends, there's a major opportunity to reach a growing audience in the U.S. (as the number of

TV

Bashing TikTok: Sponsored By TikTok

Audiences that tuned into Wednesday night’s Republican Primary Debate on Fox News heard many familiar talk tracks, including back-and-forth around the societal and security issues with TikTok. Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.

TV

These Were the Five Most-Seen Auto TV Ads Last Week

Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.

TV

Beer Advertising Battlegrounds

Modelo's rise to the top of the U.S. beer market is partly due to marketing strategy. Below, iSpot data shows how top beer brands that focused on Spanish-language TV ad impressions this year... and some did so far more than others. * Five different brands, led by Coarona

TV

August Automotive TV Ad Spend Climbs 15% YoY

National TV ad impressions also increased year-over-year, per iSpot.

TV

Subaru Snags Top Spot of Most-Seen Auto TV Ads

National TV ad impressions for the commercial increased 12.2% week-over-week, per iSpot.

TV

Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend

Skyrizi spent an estimated $26.5 million on national TV ads during the month.

TV

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

TV

Chevy Back on Top of Most-Seen Auto TV Ads Chart

Chevy's "Build" moves from second to first place week-over-week.

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

TV

Ram Trucks Tops iSpot's Ranking of Most-Seen Auto TV Ads

Its summer sales event spot racked up 340.5 million national TV ad impressions from Aug. 14-20.

TV

Time Zone Challenges Of The Women's World Cup

With the 2023 Women's World Cup hosted by Australia and New Zealand, time zone issues were a major challenge as Fox had to balance reasonable match times with when U.S. TV audiences could actually tune in. iSpot's new report recapping the event shares more. * While

TV

Chevy Again Leads iSpot's Ranking of Most-Seen Auto TV Ads

A Silverado ad racked up 295.5 million national TV ad impressions

TV

Dupixent Dominates Pharma TV Ad Impressions SOV in July

The brand racked up 2.6 billion TV ad impressions with an SOV of 5.07% for the month.

TV

Automaker TV Ad Spend Continues Summer Slump

The industry spent an estimated $90.2 million on national TV ads during the month.

TV

July's Top Rx Brands by TV Ad Spend

Skyrizi leads for the second month in a row, spending an estimated $23.2 million on national TV ads.

TV

Chevy Continues to Lead iSpot's Ranking of Most-Seen Auto TV Ads

A spot for the Trax received 346.6 million national TV ad impressions

TV

Shark Week Takes Bigger Bite of TV Ad Impressions

Primetime household TV ad impressions increased this Shark Week vs. 2022.

TV

Chevrolet Leads iSpot's Latest Ranking of Most-Seen Auto TV Ads

NBC, Open Championship lead for impression delivery, per iSpot.

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

TV

Ram Touts Summer Fun in Most-Seen Auto TV Ad

The ad received 243.3 million national TV ad impressions, per iSpot

TV

Subaru Dominates iSpot's Ranking of Most-Seen Auto TV Ads

Two Subaru spots racked up 452.6 million TV ad impressions.

TV

Dupixent Was TV's Most-Seen Rx or OTC Brand in June

The eczema and asthma drug had a 4.57% impressions share of voice.

TV

Lexus Leads for Automaker TV Ad Spend in June

Automakers spent an estimated $128.7 million on national TV ads during the month.