iSpot

A collection of 249 posts

TV

Ram Trucks Tops iSpot's Ranking of Most-Seen Auto TV Ads

Its summer sales event spot racked up 340.5 million national TV ad impressions from Aug. 14-20.

TV

Time Zone Challenges Of The Women's World Cup

With the 2023 Women's World Cup hosted by Australia and New Zealand, time zone issues were a major challenge as Fox had to balance reasonable match times with when U.S. TV audiences could actually tune in. iSpot's new report recapping the event shares more. * While

TV

Chevy Again Leads iSpot's Ranking of Most-Seen Auto TV Ads

A Silverado ad racked up 295.5 million national TV ad impressions

TV

Dupixent Dominates Pharma TV Ad Impressions SOV in July

The brand racked up 2.6 billion TV ad impressions with an SOV of 5.07% for the month.

TV

Automaker TV Ad Spend Continues Summer Slump

The industry spent an estimated $90.2 million on national TV ads during the month.

TV

July's Top Rx Brands by TV Ad Spend

Skyrizi leads for the second month in a row, spending an estimated $23.2 million on national TV ads.

TV

Chevy Continues to Lead iSpot's Ranking of Most-Seen Auto TV Ads

A spot for the Trax received 346.6 million national TV ad impressions

TV

Shark Week Takes Bigger Bite of TV Ad Impressions

Primetime household TV ad impressions increased this Shark Week vs. 2022.

TV

Chevrolet Leads iSpot's Latest Ranking of Most-Seen Auto TV Ads

NBC, Open Championship lead for impression delivery, per iSpot.

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

TV

Ram Touts Summer Fun in Most-Seen Auto TV Ad

The ad received 243.3 million national TV ad impressions, per iSpot

TV

Subaru Dominates iSpot's Ranking of Most-Seen Auto TV Ads

Two Subaru spots racked up 452.6 million TV ad impressions.

TV

Dupixent Was TV's Most-Seen Rx or OTC Brand in June

The eczema and asthma drug had a 4.57% impressions share of voice.

TV

Lexus Leads for Automaker TV Ad Spend in June

Automakers spent an estimated $128.7 million on national TV ads during the month.

TV

Ram Trucks Leads iSpot's New Ranking of Most-Seen Auto TV Ads

Meanwhile, Subaru owns two of the top five ads.

TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

TV

No Joke, ABC Leads with ‘The Prank Panel’

ABC’s new reality comedy series The Prank Panel —starring Johnny Knoxville, Eric Andre and Gaboury Sidibe—tops the Promo Mojo ranker for the week ended July 2, making it TV’s most promoted show. ABC is joined by fellow traditional broadcaster CBS, which promotes the fifth season of reality

TV

June's Top Rx Pharma Brands by TV Ad Spend

Skyrizi leads the list with $26.6 million in estimated national TV ad spend.

TV

Mercedes-Benz Leads Recent Ranking of Most-Seen Auto TV Ads

The ad ran up 266 million national TV ad impressions rom June 19-25, per iSpot.

TV

Sports Betting Grows National TV Ad Spend In U.S.

Sports betting is more prevalent than ever before in American history. With that comes lucrative partnerships with sportsbooks and new advertising revenue streams. The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports

TV

Snap Back to Reality?

The writer’s strike means there’s a fleeting number of scripted programs on TV right now, which could have brands looking for more reality TV advertising opportunities. Data from iSpot reveals reality TV’s share of household ad impressions dating back to last July, and the summer is poised

TV

Daytime TV Spotlight: Emerging Advertisers

These brands had the bigger year-over-year increase in daytime TV ad impressions, according to iSpot.

TV

Chevrolet Claims Two of Most-Seen Auto Ads

Combined, the ads ran up over 400 million national TV ad impressions, per iSpot.

TV

Daytime TV Spotlight: Top Programs

These shows had the highest share of daytime TV ad impressions, per iSpot.

TV

Kia Leads for Automakers TV Ad Spend in May

Automakers spent an estimated $156.2 million on national TV ads during the month.