iSpot

A collection of 249 posts

SPORTS

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

SPORTS

Brands Should Consider Buying Ads During Cowboys Games

While every NFL game delivers a large number of ad impressions, some are simply watched more than others – which provides even greater value for advertisers. iSpot's recent Midseason NFL TV Advertising Report reveals the games that provided the most reach for advertisers, and it wasn't all

SPORTS

Players Make For Most Likeable NFL TV Ads

Advertisers effectively utilize NFL games for audience reach. But obviously brands need more than just eyeballs. They also need audiences to like the ads they're seeing run against games. New data from iSpot's Midseason NFL TV Advertising Report shows that nine of the 10 most likeable

SPORTS

NFL Advertisers Scoring With Travis Kelce

iSpot's new midseason NFL TV ad report takes a look at some of the biggest ad trends halfway through the schedule, highlighting top advertisers and industries, most likeable ads, most-seen spokespeople and much more. * Kansas City Chiefs tight end Travis Kelce led all spokespeople during national linear NFL

TV ADVERTISING

Pharma TV Ad Spend Jumps in October

The top ten Rx brands spent an estimated $221.8 million,

SPORTS

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

TV ADVERTISING

Furry Friends Help Subaru Secure Most Likable TV Ads in Q3

"Dog Tested: Everybody In" was the No. 1 ad by likability in Q3 2023, per iSpot.tv

TV ADVERTISING

Q3 TV Advertising: Pharma's News Know-How

In Q3, the pharmaceutical industry made significant investments in TV advertising – with many brands unveiling new creative approaches around existing brands, while others introduced new prescription drugs that received FDA approvals. * For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV

TV ADVERTISING

Michelob Ultra Bubbles Up During Telenovelas

Beer advertising may be most associated with sports, but some brands are changing that. For instance, iSpot data shows that in Q3, 23% of Michelob Ultra’s TV ad impressions were delivered by telenovelas (No. 1 among all show genres for the brand). * Michelob is the No. 8 advertiser during

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REPORTS

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

TV ADVERTISING

CPG TV Advertising Knows Drama

According to a new report from iSpot, Q3 household TV ad impressions for consumer packaged goods climbed nearly 11% year-over-year on national linear TV. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach. * Drama & action

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football

TV ADVERTISING

Auto Brands Spent Over $227 Million on TV Ads in September

That's an increase of 15.4% compared to September 2022, per iSpot.

TV

Nissan Tops Ranking of Most-Seen Auto TV Ads

A commercial for the '23 Rogue received 191.4 million national TV ad impressions, per iSpot.

TV

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

TV

Spanish-Language TV Ads Soar

iSpot’s new Spanish-language TV advertising report shows major gains year-over-year, with household ad impressions jumping by over 26% from Q1 through Q3. For the brands paying attention to these trends, there's a major opportunity to reach a growing audience in the U.S. (as the number of

TV

Bashing TikTok: Sponsored By TikTok

Audiences that tuned into Wednesday night’s Republican Primary Debate on Fox News heard many familiar talk tracks, including back-and-forth around the societal and security issues with TikTok. Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.

TV

These Were the Five Most-Seen Auto TV Ads Last Week

Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.

TV

Beer Advertising Battlegrounds

Modelo's rise to the top of the U.S. beer market is partly due to marketing strategy. Below, iSpot data shows how top beer brands that focused on Spanish-language TV ad impressions this year... and some did so far more than others. * Five different brands, led by Coarona

TV

August Automotive TV Ad Spend Climbs 15% YoY

National TV ad impressions also increased year-over-year, per iSpot.

TV

Subaru Snags Top Spot of Most-Seen Auto TV Ads

National TV ad impressions for the commercial increased 12.2% week-over-week, per iSpot.

TV

Skyrizi, Rinvoq Top August Pharma Brands for TV Ad Spend

Skyrizi spent an estimated $26.5 million on national TV ads during the month.

TV

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

TV

Chevy Back on Top of Most-Seen Auto TV Ads Chart

Chevy's "Build" moves from second to first place week-over-week.

TV

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch