iSpot - THE MEASURE (Page 6)

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A collection of 310 posts

Nelly Korda Scores Likeability, Brand Recognition For T-Mobile

T-Mobile is no stranger to star-studded ads given recent work with celebrities like Zach Braff, Donald Faison, Jason Momoa, Gabriel Macht and Patrick J. Adams. And its latest spot is no different, with LPGA standout Kelly Korda at the forefront. Korda's role in the 15-second ad has been

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Since debuting during this year's Grammy Awards, Haribo's "Football Chat" has focused primarily on reruns. Since its debut, iSpot data shows that nearly 77% of "Football Chat" impressions have come during rerun programming – led by popular syndicated shows like Friends, NCIS and

Safelite Winning On TV With Drama, Likeability

Safelite Winning On TV With Drama, Likeability

During the month of May, Safelite Auto Glass's "Busy Working From Home" was the No.2 most-seen ad on TV, according to impressions data from iSpot. But creative, which debuted in late April 2024, was not just seen a ton. It was also pretty well-liked by

Shortened Grey's Anatomy Season 20 Makes Ad Attention Gains

Shortened Grey's Anatomy Season 20 Makes Ad Attention Gains

After wrapping up its 20th season on TV, you'd think Grey's Anatomy was all out of ways to find success. But apparently not, as data from iSpot shows the long-running drama managed to earn greater average ad attention during season 20 than it had during the

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

iSpot recently released a case study about how it worked with an automotive brand to analyze engagement and reach of their TV ads. By identifying underperforming publishers on linear and streaming platforms, they cut over $2 million from upfront media buys. This led to more efficient ad spending, boosting campaign

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

GEICO Skates To TV Ad Impressions Lead During Stanley Cup Playoffs

The NHL's Stanley Cup Playoffs are currently locked into two heated conference finals matchups. And brands are benefiting from the added intrigue as the New York Rangers and Florida Panthers are tied 2-2 in the East, while the Dallas Stars and Edmonton Oilers are knotted up 2-2 in

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

NFL Simulcasts Fuel ABC’s Increased Ad Reach

NFL Simulcasts Fuel ABC’s Increased Ad Reach

Not only did ABC see an increase in linear TV ad impressions for the 2023-24 TV season compared to 2022-23, it did so with a reduction of ad airings, per a recent iSpot.tv analysis. Sports, particularly NFL and NBA primetime games, was one key to ABC’s success in

CBS Pumps Up Primetime Procedurals

CBS Pumps Up Primetime Procedurals

Crime procedurals made up nearly half of the top programs by primetime impressions on CBS from Sept. 1, 2023-April 30, 2024, per iSpot.tv

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv

Big Four Broadcasters Grow Reach With Fewer Ads

Big Four Broadcasters Grow Reach With Fewer Ads

The big four broadcast networks increased linear TV ad impressions by 6.2% YoY despite a 2% decrease in ad airings, per iSpot.tv.

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV ad reach displayed slight growth in Q1, according to data from iSpot, which shows a 1.08% rise in ad impressions during the medium's most important (from a spend perspective) daypart. More from iSpot's Q1 transparency snapshot: * TV rallied around key sporting events in

Introducing The Stat Line Podcast

Introducing The Stat Line Podcast

Along with daily snackable insights here on The Measure, we're also expanding into podcasts – where we'll be talking to experts around the media and measurement landscape about many of the ideas you're already reading about on the site. Opening things up is The Stat

Sitcom Syndication Pushes TBS TV Ad Reach Rise

Sitcom Syndication Pushes TBS TV Ad Reach Rise

TBS household TV ad impressions grew by 3.1% year-over-year in Q1 2024. But despite the network playing home to plenty of basketball action during the quarter, it was actually sitcom syndication that drove the network's climb. Data from iSpot's recent Q1 TV Ad Transparency Snapshot

Primetime TV's Peak Performers For Ad Attention

Primetime TV's Peak Performers For Ad Attention

Primetime TV nets big audiences, but do programs also garner significant attention? Data from iSpot's Q1 transparency report showcases which primetime programs received the most attention over the year's first three months, relative to expected norms in the timeslot. * Wheel of Fortune doesn't typically

Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines

Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines

Q1 2024 transparency data from iSpot shows that both est. national TV ad spend and household TV ad impressions declined slightly year-over-year. Among the major themes lending to the decreases: Altered TV schedules in the wake of 2023 entertainment work stoppages and continued audience fragmentation; the latter of which won&

Consumer Cellular Dials Up More Q1 TV Ad Reach

Consumer Cellular Dials Up More Q1 TV Ad Reach

New iSpot Q1 TV ad transparency data reveals the brand advertisers with the biggest reach through the year's first three months. Notably, Consumer Cellular was one of the biggest movers near the top of the charts, jumping 12 spots from Q1 2023 to Q1 2024. * Consumer Cellular increased

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on