iSpot - THE MEASURE (Page 3)

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A collection of 283 posts

Tax Season Starts Early For TurboTax This Year

Tax Season Starts Early For TurboTax This Year

TurboTax typically sits out ads from June-December and concentrates its TV focus on Jan.-April (May during peak COVID years). But this year, they're putting significant focus on fall advertising (and even have a new spot already with Adam Devine), as data from iSpot details. * The brand'

College Football Makes Gains On ABC, Even With Fewer Ads

College Football Makes Gains On ABC, Even With Fewer Ads

College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

The Measure Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure: * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Rx Brands Increasing TV Ad Spend, Impressions In 2024

Rx Brands Increasing TV Ad Spend, Impressions In 2024

The pharmaceutical industry has made gains on national linear TV this year, as a new report from iSpot showcases. From January through August, iSpot data shows that est. national linear TV ad spend rose by 8.1% year-over-year for prescription drug brands. * Along with spend increasing, TV ad reach also

Assessing The Streaming Promo Horse Race On Linear TV

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

Are NFL-Themed TV Ads More Effective With NFL Fans?

Are NFL-Themed TV Ads More Effective With NFL Fans?

Utilizing NFL spokespeople is not a new concept during games. But given the price tags attached to many of these engagements, brands want to know if it's truly worth paying for the NFL sponsorship and/or famous face. iSpot Creative Assessment data would seem to indicate yes. * Looking

There's No Debate: Football Is Back

The Measure Newsletter

There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

How Sports Betting TV Ads Stack Up Year-Over-Year

How Sports Betting TV Ads Stack Up Year-Over-Year

As sportsbooks settle into a more established rhythm as national TV advertisers, signs of norms start to crop up. Recent data from iSpot shows that while the two giants of the industry – FanDuel and DraftKings – remain TV ad reach giants, smaller sportsbooks have also grabbed more ad impressions share of

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Lemonade Giveback Spurs Positive Consumer Purchase Intent

Corporate philanthropy can entice consumers to buy products and services. One recent example? Lemonade's online-only "Join Now" ad, which focuses on the brand's giveback program. Creative assessment data from iSpot shows the spot generated the most positive purchase intent of any insurance ad appearing

SEC, Big Ten Set To Dominate CFB Viewing Share

The Measure Newsletter

SEC, Big Ten Set To Dominate CFB Viewing Share

This week's newsletter is sponsored by: This Week On The Measure: * College Football Audience Consolidation * Meet Capgemini (VIDEO) * DNC’s TV Touchdown * SpongeBob Bubbles Up Big Social Video Watch-Time * Inclusive Grocery Ads’ Impact * The Streaming Originals Slowdown * This Week’s Free Report: Retail’s Purchase Intent Leaders, From

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

Realignment Moves 6 of 15 Most-Watched Teams To New Conferences

College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience

Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Target Gained Significant Streaming TV Ad Reach Share In Q2

Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming. * After being much more focused – by SOV – on

Crest Cleans Up On Streaming, Linear TV

Crest Cleans Up On Streaming, Linear TV

Consumers aren't just watching national linear TV, and it's become essential for brands to find audiences on streaming platforms as well. Some brands prioritize streaming more than others. But at times, the biggest advertisers on linear are even more bought into streaming – as competitive ad impressions

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

Poppi Floats To Top Of Soft Drink Streaming TV Ad SOV

As streaming continues to grow, some brands are prioritizing those platforms more than others. And industry breakouts can show key differences in TV advertising approach as some brands have much higher share of TV ad impressions on streaming vs. national linear (and vice versa). Below, soft drink industry data from

Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed

Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed

It’s no secret that brands have a tough task accurately measuring all of their video investments across platforms to understand if their investments are paying off and, in the end, driving sales. Being able to measure audiences consistently across linear, streaming, and social and digital video, in a deduplicated

Wingstop TV Advertising Taking Flight In 2024

Wingstop TV Advertising Taking Flight In 2024

According to iSpot data, through the first half of 2024, Wingstop’s est. national TV advertising increased by 115% year-over-year. That continues a trend that began in Q4 of 2023, when the brand spent $13.5 million. * Wingstop’s yearly national linear TV advertising has largely stayed in the same

Olympic-Sized Growth On Social

The Measure Newsletter

Olympic-Sized Growth On Social

This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...