iSpot - THE MEASURE (Page 3)

Sign in Subscribe

iSpot

A collection of 259 posts

Olympic-Sized Growth On Social

The Measure Newsletter

Olympic-Sized Growth On Social

This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives Of New Jersey Deliver Big Summer On Bravo

The Real Housewives of New Jersey just wrapped up a tumultuous 14th season as the show's stars couldn't come to any resolution in the Aug. 4 finale, and will forego the typical reunion show as a result. But the on-screen fireworks have also positioned RHONJ as

Amid Overall TV Ad Reach Decline, These Industries Still Grew

Amid Overall TV Ad Reach Decline, These Industries Still Grew

Pet food, skin & foot care and snack food were three categories that significantly grew TV ad reach in H1 2024 vs. H1 2023.

Olympics Ads Winning Gold for Audience Attention

Olympics Ads Winning Gold for Audience Attention

To engage audiences, many brands are harnessing celebrity appearances, humor and emotional storytelling — and it's working.

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.

Cable News Ad Reach Surges During Busy July

Cable News Ad Reach Surges During Busy July

During an incredibly busy July for news, the three big cable news networks gradually gained steam delivering larger shares of TV ad impressions – especially when it came to Fox News. Data from iSpot shows the network was No. 1 or 2 by ad impressions SOV every day from July 11

Sports a Slam Dunk for TV Ad Reach in H1

Sports a Slam Dunk for TV Ad Reach in H1

Sports programming accounted for 13% of national linear TV household ad impressions January through June 2024.

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

iSpot’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up. Thanks in part to sports and other premium programming, the daypart accounted for over a quarter of all TV ad impressions in the first six months of 2024,

Creators Playing Long Game On YouTube

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Brands Netting TV Ad Reach During Copa America

Brands Netting TV Ad Reach During Copa America

Though the U.S. men's national team was knocked out in the group stage of this year's Copa America soccer tournament, but it hasn't deterred TV audiences from tuning in. The event between CONCACAF and CONMEBOL's best teams is delivering ad reach

Popular Teams Build TV Audiences Quicker

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

Eye Spy iSpot Data

Big Data Brains

Eye Spy iSpot Data

On this episode of Big Data Brains with Media Cartographer Evan Shapiro, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer. I'm here at Cannes Lions, and I'

Time Zones' Impact On Sports' TV Audience Delivery

Time Zones' Impact On Sports' TV Audience Delivery

Time zones play a huge role in TV audience delivery – especially when it comes to live sports, where delayed viewing (from game start) is less prevalent and fan base locations need to be factored in. The level of impact is different from game to game and team to team, and

How Close Games Can 'Defy Gravity' For TV Ad Reach

How Close Games Can 'Defy Gravity' For TV Ad Reach

While blowout games can create opportunities for TV ad impression under-delivery, as iSpot data previously showed, close games can have the opposite effect. When games are delivering spot-level impressions (SLI) well above average-minute audience (ACM) levels, advertisers are getting more bang for their buck – BUT networks effectively give away reach

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

Consumers Like YouTube’s Ad Experience More

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

What Were The NBA Playoffs' Most-Seen Brands?

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

Nelly Korda Scores Likeability, Brand Recognition For T-Mobile

T-Mobile is no stranger to star-studded ads given recent work with celebrities like Zach Braff, Donald Faison, Jason Momoa, Gabriel Macht and Patrick J. Adams. And its latest spot is no different, with LPGA standout Kelly Korda at the forefront. Korda's role in the 15-second ad has been