iSpot - THE MEASURE

Sign in Subscribe

iSpot

A collection of 282 posts

Super Bowl Insights Feed From The Measure

The Measure Newsletter

Super Bowl Insights Feed From The Measure

We’ve created a special Super Bowl insights feed that members can enjoy.

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

Data: Travel Brands Book Ticket For Big Game

Data: Travel Brands Book Ticket For Big Game

Are QSR Brands Staging Super Bowl Comeback?

Are QSR Brands Staging Super Bowl Comeback?

Survey: NFL Politicization Has Declined Since 2019

Survey: NFL Politicization Has Declined Since 2019

Characters Win Over Visuals During Super Bowl

Characters Win Over Visuals During Super Bowl

Shorter Super Bowl Ads Grow As Minute-Long Spots Dip

Shorter Super Bowl Ads Grow As Minute-Long Spots Dip

EV Decrease Comes To Super Bowl Sunday

EV Decrease Comes To Super Bowl Sunday

Total Advertisers Balloon During Super Bowl

Total Advertisers Balloon During Super Bowl

Super Bowl Brand Ad Minutes Up 30% Since 2010

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Automakers Park Super Bowl Ad Focus In Recent Years

Automakers Park Super Bowl Ad Focus In Recent Years

Data: Racy Super Bowl Ads Worth The Risqué?

Data: Racy Super Bowl Ads Worth The Risqué?

For Some (But Not All) Top Creators, It's TikTok-or-Bust

The Measure Newsletter

For Some (But Not All) Top Creators, It's TikTok-or-Bust

This week's newsletter is sponsored by: This Week On The Measure: * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On

Are Sportsbooks Betting On Parlay Ads?

Are Sportsbooks Betting On Parlay Ads?

Increasingly Living In A TikTok-First World

The Measure Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure: * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

Where Car Brands Are Missing Auto Intender Audiences

Where Car Brands Are Missing Auto Intender Audiences

Is Electric Vehicle TV Advertising Powering Down?

Is Electric Vehicle TV Advertising Powering Down?

Electric vehicles have been a growing focus for automakers for years, but some of that momentum may have down-shifted in 2024. iSpot's latest report, detailing 2024 in auto advertising, dives into some of the underlying data points behind the adjustment. * With EV credits in doubt under the new

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's

Golden Globes Glow-Up For Olipop

Golden Globes Glow-Up For Olipop

Soft drink brand Olipop was not among the top 10 soft drink advertisers by household TV ad impressions or linear ad minutes in 2024. Yet, the upstart soda brand looked eager to grab the spotlight during Sunday's Golden Globes, tying Ulta for the most ad minutes (two) among

Football Powers ESPN's Primetime Ad Attention

The Measure Newsletter

Football Powers ESPN's Primetime Ad Attention

This week's newsletter is sponsored by: This Week On The Measure: * ESPN’s Primetime Ad Attention Gift * Trump Win Fuels Fox News Social Video High-Water Marks * LGBTQ+ Consumers And Pharma Trust * Yellowstone Finale Fuels Watch-Time Surge * Creator Engagement Balloons In 2024 * This Week’s Free Report, From TVREV:

Hallmark Channel Hits Holiday High Points

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.