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A collection of 12 posts

Bad Bunny's Big Reach

CREATOR ECONOMY

Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

TikTok, Instagram Battle For Creator Marketing Supremacy

The Measure Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

CREATOR ECONOMY

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.

Olympics Data: Instagram Wins Gold on Social Media

CREATOR ECONOMY

Olympics Data: Instagram Wins Gold on Social Media

Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.

AI vs. Human Creators: Who Wins for Instagram Engagement Rate?

CREATOR ECONOMY

AI vs. Human Creators: Who Wins for Instagram Engagement Rate?

Advertisers across all sectors are reckoning with the impact of AI on multiple aspects of their jobs. As brands start experimenting with using AI influencers for marketing campaigns, questions are swirling about what that means for human creators. While there’s no doubt that AI will transform the landscape, the

Basketball Star Caitlin Clark Sees Growth in Instagram Audience, Engagement

Basketball Star Caitlin Clark Sees Growth in Instagram Audience, Engagement

Her Instagram followers are up 31% from October, per CreatorIQ.

'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

CREATOR ECONOMY

'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309%

Sponsored Holiday Shopping Posts Rise On Instagram

CREATOR ECONOMY

Sponsored Holiday Shopping Posts Rise On Instagram

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram...

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

Despite Cristiano Ronaldo's noted struggles – and Monday flameout – with Manchester United, the Portuguese star's Instagram following continues to grow. CreatorIQ shares data this week that on top of becoming the first person to enter the “500 million follower club” on Instagram, Ronaldo has maintained a follower