Inscape

A collection of 156 posts

TV Audience

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.

TV Measurement

Streaming’s Share of Viewing Time Surges On

Inscape’s recently-released Q4 2023 TV Market Trends report reveals that streaming continues to make inroads in American homes. Specifically, streaming has increased its share of viewing time in U.S. TV households by 8.2 percentage points, with the largest gains coming recently in Q4 2023 (+5.7 points)

SPORTS

March Madness Takes Over TVs

This week on The Measure: * March Madness Takes Over TVs * AT&T Dunks All Over Tourney * Ryan’s World Rising Quickly * Millennials Love Brand Purpose Messaging * Syncing Media Planning + Creative * This Week’s Free Report: A comprehensive look into the behaviors and preferences of U.S. consumers, from Marigold

TV Audience

truTV Jumps Into Top 15 Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Measurement

Data: Smart TV App Usage Plateaus

Viewers may be streaming more than ever, but new data from Inscape reveals that smart TV app usage has leveled off — a signal that consumers may be fatigued by the sheer volume of content and how to find exactly what they want to watch. A few specifics from Inscape’s

TV Audience

Big Ten Tournament Helps CBS Reclaim Lead on TV Network Ranking

CBS had a 7.57% viewership share across March 11-17, per Inscape.

TV Measurement

ABC Dethrones CBS on TV Network Ranking, Thanks to Oscars

ABC captured a 7.15% viewership share last week, per Inscape.

TV Measurement

Oscars Dominate Sunday's Live TV Viewership

The 96th Oscars captured a 7.49% viewership share across all live, linear TV on March 10, per Inscape.

TV Audience

A Super Tuesday for Fox News

The cable news network was No. 1 for TV watch-time on March 5 with a 7.29% viewership share.

TV Audience

CBS Maintains Grip on TV Network Watch-Time

The network captured a 7.58% viewership share for Feb. 26 through Mar. 3, per Inscape.

TV Audience

CBS, ABC Win for TV Network Watch-Time

CBS captured a 7.27% viewership share across Feb. 19-25, per Inscape.

TV Measurement

Data: CBS Remains Most-Watched TV Network

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Video

Inscape’s Ken Norcross On Measuring OTA, And Inscape’s Tuner Data Product

In this interview from CES 2024, Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure. Ken Norcross: Over the air is what most of us think about

TV Measurement

Grammys Help CBS Stay No. 1 for TV Network Watch-Time

CBS captured a 7.34% viewership share last week, per Inscape.

TV Measurement

Grammys Beat Pro Bowl Games for Sunday Viewership

The Grammys — and Taylor Swift — came out on top on Sunday. The CBS broadcast of the 66th annual awards show snagged a 7.41% viewership share for the day, making it the No. 1 program by watch-time.  * That’s an increase from the 65th Annual Grammys, which captured a 5.

Super Bowl

Conference Championship Games Score Even Bigger Audiences For NFL

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time. * On Sunday, 38.62% of national linear TV

TV Audience

Thanks to NFL, CBS Is Again No. 1 TV Network by Viewership Share

CBS accounted for 9.92% of minutes watched on TV Jan. 22-28, per Inscape

TV Audience

CBS Leads Latest Ranking of Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV Audience

NFL Playoffs Catch Over a Third of All Weekend TV Watch-Time

The divisional round of the NFL Playoffs utterly dominated TV viewership this weekend, capturing a 33.62% viewership share across Saturday and Sunday according to Inscape data. That’s an increase from the 2023 divisional round weekend games, which captured a 27.48% share. * Supporting playoff coverage and NFL-specific programming

TV Audience

NFL Playoffs Take Primetime Audience Honors vs. Emmys

Monday's Primetime Emmy Awards were one of entertainment's biggest nights. But despite the event's relative success as a production, it still had the tall task of going up against the NFL Playoffs in primetime – leading to a resounding win for wildcard round action. * Data

TV Audience

NFL Wild Card Weekend Propels NBC To No. 1 Network

The network captured a 9.77% viewership share for Jan. 8-14, per Inscape

TV Audience

NFL Helps ABC Take No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.60% viewership share for Jan. 1-7, per Inscape.

TV Audience

College Football Title Game Owns Over 36% Of Monday Primetime Minutes

Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself

TV

Football, NYE Bash Propel CBS to Top of Most-Watched TV Networks Ranking

The network captured a 9.51% viewership share for Dec. 25-31, per Inscape.

TV Audience

NBC No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.13% viewership share for Dec. 18-24.