Influencer Marketing - THE MEASURE

Data: The Creator Economy Isn’t Slowing Down

A CreatorIQ analysis revealed that creator marketing campaigns in 2024 generated 159% more engagements year-over-year.

Product Quality Top of Mind for Creators When Partnering With Brands

84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.

CREATOR ECONOMY

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.

CREATOR ECONOMY

Measuring Creator Performance a Top Challenge for Brands

32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.

CREATOR ECONOMY

ROI Is Accelerating As Brands Invest More in Creator Marketing

A new study from CreatorIQ reveals that 94% of organizations reported that creator content generates more ROI than traditional digital advertising.

CREATOR ECONOMY

EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value

The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.

CREATOR ECONOMY

Data: The European Creator Economy Is Heating Up

In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.

TV Audience

NFL Propels CBS to Top of TV Network Ranking

With a 9.01% viewership share, CBS was the most-watched TV network last week, per Inscape.

TV Audience

Data: NBC Takes First Place for TV Network Watch-Time

Football fuels week-over-week increase in NBC's watch-time

CREATOR ECONOMY

Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

CreatorIQ's new Return-On-Creator-Spend metric measures the impact of influencer marketing.

MUSIC

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music provides a “sonic watermark” to unify fragmented beauty influencer marketing activity.

CREATOR ECONOMY

How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok

New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands

Special Report: How Coach Found Itself ‘Amongst Friends’

Members only

REPORTS

Special Report: How Coach Found Itself ‘Amongst Friends’

When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach built out its namesake Collective by recruiting creators who could tap into

Special Report: The Influencer Identification Guide

Members only

REPORTS

Special Report: The Influencer Identification Guide

Best practices for influencer identification that go beyond subscriber & view counts. Some might say building out the perfect influencer portfolio is an art, but at Tubular— it’s a science. There are millions of influencers out there and Tubular has coverage of more than 25M of them. With Tubular’

CREATOR ECONOMY

Why MrBeast Was A Perfect Fit For NFL’s Super Bowl Ad

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

Members only

REPORTS

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

As a global leader in the beverage industry, AB InBev executes over 20 influencer marketing campaigns across U.S. and international markets at any given time. Though the business operates on an enterprise scale, AB InBev leverages influencer marketing to cultivate deep consumer loyalty to each of its subsidiary brands

Sponsored Holiday Shopping Posts Rise On Instagram

CREATOR ECONOMY

FanDuel Keeps Betting on TV Advertising

Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of

CREATOR ECONOMY

Beauty Brands Aren't Spending Enough On Influencer Marketing

Building a beauty brand in 2022 is a costly endeavor. Brit Starr, senior vice president of strategy at CreatorIQ, told Women’s Wear Daily that the big brands with more money to spend see the most success when it comes to social media engagement. * According to Tribe, a data platform