Hallmark - THE MEASURE

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Hallmark

A collection of 11 posts

Hallmark Channel Hits Holiday High Points

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.

Coca-Cola AI Holiday Ads Scoring Likeability With Consumers

Coca-Cola AI Holiday Ads Scoring Likeability With Consumers

Even before Thanksgiving, numerous brands were off and running with holiday video advertising. iSpot Creative Assessment data showcases the most likeable of this year's new holiday-themed spots – including high scores for Coca-Cola's AI spots. * iSpot data shows that two of Coke's AI spots airing

Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings

Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings

ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.

CBS Captured Over 10% of TV Watch-Time Last Week

CBS Captured Over 10% of TV Watch-Time Last Week

Top programming fueling CBS viewership included NFL games, The Price Is Right and CBS Mornings, per Inscape.

Counterprogramming Election Night TV Ad Reach Winners

Counterprogramming Election Night TV Ad Reach Winners

Many eyeballs were locked on news during Election Night, but they weren't limited to those shows either. Counterprogramming that had nothing to do with politics still delivered significant household TV ad reach in primetime, as data from iSpot reveals. * The Big Bang Theory reruns on TBS delivered 3.

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share

Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.

CBS Leads TV Network Ranking With an 8.94% Viewership Share

CBS Leads TV Network Ranking With an 8.94% Viewership Share

Thanks largely to NFL games, CBS takes first place on Inscape's ranking of most-watched TV networks for Oct. 21-27.

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time

ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.

Holidays Herald Ad Impressions Bump For Hallmark

Holidays Herald Ad Impressions Bump For Hallmark

Hallmark’s holiday programming is a major boon to the network – and its advertisers this time of year. iSpot data shows how the network’s share of TV ad impressions jumps considerably starting Nov. 1 – versus the rest of the year. * From Jan. 1-Oct. 31, 2023, Hallmark delivered 2.08%

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its

Hallmark's 'Jolly Good Christmas' is the Most-Watched TV Promo for Oct. 24-30

Hallmark's 'Jolly Good Christmas' is the Most-Watched TV Promo for Oct. 24-30

Christmas is already in full swing over at Hallmark Channel: Its promo for original movie Jolly Good Christmas takes first place for TV ad impressions for the week of Oct. 24-30, per data from iSpot. * Impressions: 235,963,613 * Interruption Rate: 3.07% * Attention Index: 116 (16% fewer interruptions than