Gaming - THE MEASURE

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Gaming

A collection of 3 posts

Data: Gamers Make For Perfect Cross-Promotion Targets

Data: Gamers Make For Perfect Cross-Promotion Targets

Recent research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report sheds valuable light on how gamers use TVs – and how advertisers can use this information to better find these viewers in streaming environments. The data finds: * 92% of those that are playing video games also

Gaming Brands Score Big on Social, According to Tubular Labs

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Gaming Brands Score Big on Social, According to Tubular Labs

By heading to Facebook and YouTube channels to generate excitement for game launches, brands hit the top of the leaderboards.

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences. In this case, a prominent video game manufacturer was promoting the release of a new title, leveraging VIZIO’s CTV ads,