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A collection of 39 posts

SPORTS

Dude Perfect Gets Steph Curry Bump

Trick-shot content aficionados Dude Perfect have been around for years and possess global name recognition. Yet, a celebrity guest star can still provide a welcome bump for video audiences, according to recent Tubular Labs Audience Ratings data.  * Dude Perfect increased their unique viewers across YouTube and Facebook by 74% month-over-month,

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Trump Election Win Fuels Fox News Tune-In On Social

Republican Donald Trump winning the 2024 U.S. Presidential Election was not just a boost for the candidate, but also (conservative-leaning) Fox News as a video publisher. According to recent Tubular Labs Audience Ratings, Fox News’ unique U.S. viewers across YouTube and Facebook soared during the election month. Further

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Entertainment News Giants Grow Video Audience

Entertainment Tonight and Access Hollywood have long been titans of entertainment news, but are finding new growth on social video, according to Tubular Labs.  * Audience Ratings data shows that since October 2023, Entertainment Tonight has seen unique U.S. viewers across YouTube and Facebook climb by nearly 41%, while Access

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Females Flock To Fox News

The cable network saw U.S. female viewers grow by 31% month-over-month.

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Stacking Up Social Video's Top Political Creators

Audiences still receive plenty of political information from traditional news outlets across TV and print, as well as social video. But many individual creators also have big followings, as August audience ratings data from Tubular Labs reveals. * Looking at top political creators (excluding traditional media) by unique U.S. video

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Women flock to The Daily Show on YouTube, Facebook in August

Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.

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SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases

U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.

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MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

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Kamala Harris Gets TikTok Engagement Bump

Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals. * Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the

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Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.

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Harbor Freight Builds Audience of Over 60 Million Via Social Video

Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that:  * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across

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Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

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Men Watched U.S. News Videos For 2.5x Longer Than Women

Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.

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E! News Increasing Footprint With Female Audiences

There are tons of content partnership and ad opportunities out there for brands trying to reach women age 25 and older. But for those looking for the biggest reach, entertainment giant E! News is one of the biggest – and still growing – games in town. Data from Tubular Labs sheds light

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UNILAD Rides Virality To Major March Audience Increase

The channel saw unique viewers grow by 45% month-over-month, rising to UNILAD’s highest levels in the last year.

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Trump Controls Election Social Video Conversation (So Far)

The 2024 U.S. presidential election may be seven months out, but with Joe Biden and Donald Trump largely locked in as the candidates, the campaign trail is already heating up – including on social video, as Tubular Labs dives into. * Tubular found that Trump has almost 2X as many YouTube

SPORTS

Bleacher Report Not Short On Minutes Watched

Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings. * That

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The Daily Show’s Jon Stewart Social Video Surge

Jon Stewart’s return to The Daily Show provided immediate results for the program on social video. Tubular Labs Audience Ratings data from Feb. 2024 revealed that the show’s unique U.S. viewers jumped by 100% month-over-month across Facebook and YouTube (to 12.5 million). * Standard "views"

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Platform Diversification Reveals Growth Opportunities For Social Video

By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.

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Disney Junior Video Growth Ramps Up Kids Entertainment Competition

Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators)

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Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

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December News Viewership Dips on Social Video

With consumers more focused on the holiday season, many news publications saw decreased U.S. unique viewership across Facebook and YouTube, according to data from Tubular Labs. While not universal across every news outlet – for instance, ABC News (the No. 1 news & politics publication by unique viewers) actually grew

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MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

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MrBeast's Global Gains

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs. * MrBeast’s global minutes watched were up 16% to 7.1 billion in

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at