Detroit Lions - THE MEASURE

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Detroit Lions

A collection of 5 posts

Which New NFL Ads Are This Season's Most Likeable (So Far)?

Which New NFL Ads Are This Season's Most Likeable (So Far)?

It's no simple feat for ads to stand out during NFL games. Yet, brands take another shot at it every season, attempting to find new ways to land with live games' enormous TV audience. New iSpot Creative Assessment data takes a look at this season's

Which Teams Did The NFL Emphasize On TV For 2024-25?

Which Teams Did The NFL Emphasize On TV For 2024-25?

Following Wednesday's release of the 2024-25 NFL regular season schedule, the league shared with Sports Business Journal that it used TV ratings as a guiding force for how the slate took shape. And with more standalone spots than ever, there were ample opportunities to spotlight both established and

Conference Championship Games Score Even Bigger Audiences For NFL

Conference Championship Games Score Even Bigger Audiences For NFL

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time. * On Sunday, 38.62% of national linear TV

Chargers Score Most NFL YouTube Views

Chargers Score Most NFL YouTube Views

While the Los Angeles Chargers had a rough season on the field, those struggles did not extend to social video. New data from Tubular Labs shows that the Chargers earned more YouTube views than any other team during the NFL's regular season, from Sept. 7, 2023-Jan. 7, 2024,