CreatorIQ

A collection of 100 posts

SPORTS

The NBA Teams Dominating Social Media

CreatorIQ data reveals that the Lakers lead in Earned Media Value.

Members only

REPORTS

Special Report: How DIGIORNO® Pizza Unlocked TikTok Campaign Measurement

To boost brand awareness and loyalty, DIGIORNO® Pizza and its creator agency, Reach Agency, worked with TikTokers like Kyle Exum (@kyleexum), Erin Robinson (@erinrobinson), and Adam Shi (@adamsheey) to develop a dynamic campaign hyping the brand’s frozen pizzas. The playful, creator-led initiative, which saw participants prep DIGIORNO pizzas while

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REPORTS

Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace aimed to spark brand heat and boost relevance through a seeding of VIP and cool-kid influencers. Sign in now or subscribe to get

CREATOR ECONOMY

How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok

New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands

CREATOR ECONOMY

How ChatGPT is Fueling Growth for Creators

Creators and brands are harnessing the cultural moment that ChatGPT is having to capture new audiences.

Members only

REPORTS

Special Report: How Fabletics Reduced its Customer Acquisition Cost by 30%

For leading activewear label Fabletics, long-term relationships are at the heart of effective influencer marketing. As the brand expanded its ambassador program, it required tools to source impactful, consistent advocates at scale. CreatorIQ’s platform enabled Fabletics to easily discover and evaluate new partners, resulting in a 30% drop in

TV

How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023. As the company continues looking for ways to differentiate Peacock in a crowded sea

CREATOR ECONOMY

Creators Generated Nearly $300 Million in Earned Media Value for Starbucks Last Year

CreatorIQ reveals that Starbucks was first in creator-led marketing in 2022, but McDonald's won for impact.

MARKETING

Why Effective Marketing Must Be Creator-Led

According to a new report from CreatorIQ, 69% of brands increased their influencer marketing investment over the past year, and 86% suggested that creator marketing has been either somewhat or very effective at driving awareness for their brand or clients.

CREATOR ECONOMY

Paul vs. Fury: How Influencer Boxers Can Punch Up Fight Viewership

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results. The fight, which took place in Saudi Arabia and was available to watch via pay-per-view, drew a global audience — and you can

CREATOR ECONOMY

K18 Leveraged the Power of #HairTok to Generate $32.9 Million in Earned Media Value

K18 generated nearly $33 million in earned media value in January, 4X the EMV total of any other haircare brand for the month.

SPORTS

Doritos Super Bowl Spot Wins for Engagement

The Big Game ad from Doritos drove nearly 2 million engagements for the brand.

CREATOR ECONOMY

Disney+ Snags Share of Voice Win for Super Bowl

Disney+'s spot generated 1,900 mentions across social media, putting it in first place for share of voice for brands that advertised during the Big Game.

SPORTS

Amazon Scores Big With Super Bowl Spot

Amazon generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup.

SPORTS

Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad

Social media stars Logan Paul and KSI have already had a busy 2023. In the last few weeks, their Prime Hydration drink became the official sports drink of UFC, their global expansion continues and they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

CREATOR ECONOMY

Top Skincare Brands in the US by Earned Media Value

According to a recently-released report from CreatorIQ, Drunk Elephant was the top skincare brand in the US for December, racking up an earned media value* (EMV) of nearly $6.9 million.

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REPORTS

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

As a global leader in the beverage industry, AB InBev executes over 20 influencer marketing campaigns across U.S. and international markets at any given time. Though the business operates on an enterprise scale, AB InBev leverages influencer marketing to cultivate deep consumer loyalty to each of its subsidiary brands

CREATOR ECONOMY

Top Haircare Brands in the US by Earned Media Value

According to a new report from CreatorIQ, Redken was December's top haircare brand in the US based on earned media value* (EMV), with nearly $7.4 million. Close behind was Olaplex, with $7.1 million in EMV while K18 Hair took third ($5.5 million EMV). As a

CREATOR ECONOMY

These Were December’s Top Apparel Brands in the US Based on Earned Media Value

According to a recently-released report from CreatorIQ, Fashion Nova racked up $89.7 million in earned media value* (EMV) during the month of December, making it the top apparel brand in the US. Nike was in second place with $61.8 million EMV, followed by SHEIN in third ($37.8

CREATOR ECONOMY

Charlotte Tilbury Was December’s Top Cosmetics Brand by Earned Media Value

According to a new report from CreatorIQ, the top cosmetics brand in the US in December was Charlotte Tilbury, with $33.4 million in earned media value.

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of

CREATOR ECONOMY

Sponsored Holiday Shopping Posts Rise On Instagram

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram...

SPORTS

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

Despite Cristiano Ronaldo's noted struggles – and Monday flameout – with Manchester United, the Portuguese star's Instagram following continues to grow. CreatorIQ shares data this week that on top of becoming the first person to enter the “500 million follower club” on Instagram, Ronaldo has maintained a follower

Social Video

Reels-y Effective Content Types On Instagram

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said

CREATOR ECONOMY

Beauty Brands Aren't Spending Enough On Influencer Marketing

Building a beauty brand in 2022 is a costly endeavor. Brit Starr, senior vice president of strategy at CreatorIQ, told Women’s Wear Daily that the big brands with more money to spend see the most success when it comes to social media engagement. * According to Tribe, a data platform