CreatorIQ - THE MEASURE (Page 4)

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CreatorIQ

A collection of 88 posts

Disney+ Snags Share of Voice Win for Super Bowl

CREATOR ECONOMY

Disney+ Snags Share of Voice Win for Super Bowl

Disney+'s spot generated 1,900 mentions across social media, putting it in first place for share of voice for brands that advertised during the Big Game.

Amazon Scores Big With Super Bowl Spot

Amazon Scores Big With Super Bowl Spot

Amazon generated a hefty 1.3 billion impressions thanks to its heartfelt spot “Saving Sawyer,” featuring a lovable pup.

CREATOR ECONOMY

Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad

Social media stars Logan Paul and KSI have already had a busy 2023. In the last few weeks, their Prime Hydration drink became the official sports drink of UFC, their global expansion continues and they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

Top Skincare Brands in the US by Earned Media Value

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Top Skincare Brands in the US by Earned Media Value

According to a recently-released report from CreatorIQ, Drunk Elephant was the top skincare brand in the US for December, racking up an earned media value* (EMV) of nearly $6.9 million.

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

As a global leader in the beverage industry, AB InBev executes over 20 influencer marketing campaigns across U.S. and international markets at any given time. Though the business operates on an enterprise scale, AB InBev leverages influencer marketing to cultivate deep consumer loyalty to each of its subsidiary brands

Top Haircare Brands in the US by Earned Media Value

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Top Haircare Brands in the US by Earned Media Value

According to a new report from CreatorIQ, Redken was December's top haircare brand in the US based on earned media value* (EMV), with nearly $7.4 million. Close behind was Olaplex, with $7.1 million in EMV while K18 Hair took third ($5.5 million EMV). As a

These Were December’s Top Apparel Brands in the US Based on Earned Media Value

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These Were December’s Top Apparel Brands in the US Based on Earned Media Value

According to a recently-released report from CreatorIQ, Fashion Nova racked up $89.7 million in earned media value* (EMV) during the month of December, making it the top apparel brand in the US. Nike was in second place with $61.8 million EMV, followed by SHEIN in third ($37.8

CREATOR ECONOMY

Charlotte Tilbury Was December’s Top Cosmetics Brand by Earned Media Value

According to a new report from CreatorIQ, the top cosmetics brand in the US in December was Charlotte Tilbury, with $33.4 million in earned media value.

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

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NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of

Sponsored Holiday Shopping Posts Rise On Instagram

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Sponsored Holiday Shopping Posts Rise On Instagram

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram...

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

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Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles

Despite Cristiano Ronaldo's noted struggles – and Monday flameout – with Manchester United, the Portuguese star's Instagram following continues to grow. CreatorIQ shares data this week that on top of becoming the first person to enter the “500 million follower club” on Instagram, Ronaldo has maintained a follower

Beauty Brands Aren't Spending Enough On Influencer Marketing

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Beauty Brands Aren't Spending Enough On Influencer Marketing

Building a beauty brand in 2022 is a costly endeavor. Brit Starr, senior vice president of strategy at CreatorIQ, told Women’s Wear Daily that the big brands with more money to spend see the most success when it comes to social media engagement. * According to Tribe, a data platform