CreatorIQ - THE MEASURE (Page 2)

Sign in Subscribe

CreatorIQ

A collection of 100 posts

Olympics Fuels Another Surge in Peacock’s Earned Media Value

CREATOR ECONOMY

Olympics Fuels Another Surge in Peacock’s Earned Media Value

Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just

Olympics Data: Instagram Wins Gold on Social Media

CREATOR ECONOMY

Olympics Data: Instagram Wins Gold on Social Media

Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.

Olympic-Sized Growth On Social

The Measure Newsletter

Olympic-Sized Growth On Social

This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...

These Brands Are Winning on TikTok

CREATOR ECONOMY

These Brands Are Winning on TikTok

Amazon leads the list with a TikTok EMV of $1.03 billion, a 20% year-over-year increase, per CreatorIQ.

Peacock Powers Up Earned Media Value With Olympics

CREATOR ECONOMY

Peacock Powers Up Earned Media Value With Olympics

Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase, per CreatorIQ.

Three AI Influencers Generating Earned Media Value for Brands

CREATOR ECONOMY

Three AI Influencers Generating Earned Media Value for Brands

A new report from CreatorIQ reveals some of the top-performing collaborations of the last year based on Earned Media Value.

Netflix Leads Streamers for May Growth in Earned Media Value

CREATOR ECONOMY

Netflix Leads Streamers for May Growth in Earned Media Value

Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.

AI vs. Human Creators: Who Wins for Instagram Engagement Rate?

CREATOR ECONOMY

AI vs. Human Creators: Who Wins for Instagram Engagement Rate?

Advertisers across all sectors are reckoning with the impact of AI on multiple aspects of their jobs. As brands start experimenting with using AI influencers for marketing campaigns, questions are swirling about what that means for human creators. While there’s no doubt that AI will transform the landscape, the

Max Leads Streamers for April Growth in Earned Media Value

CREATOR ECONOMY

Max Leads Streamers for April Growth in Earned Media Value

Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New

EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value

CREATOR ECONOMY

EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value

The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.

TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value

CREATOR ECONOMY

TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value

A new report from CreatorIQ reveals that TikTok — looming U.S. ban or not — has distinguished itself as a major source of momentum for creator marketing. And not just for American brands, but for European ones as well. * Europe’s top apparel brands averaged $33.5 million EMV from TikTok,

Creator Marketing Growth: U.S. vs. EU Beauty Brands

CREATOR ECONOMY

Creator Marketing Growth: U.S. vs. EU Beauty Brands

Beauty was the only vertical that CreatorIQ analyzed where U.S. brands beat EU’s for year-over-year EMV growth, 41% vs 38%.

Data: The European Creator Economy Is Heating Up

CREATOR ECONOMY

Data: The European Creator Economy Is Heating Up

In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.

Creator Marketing Spotlight: Jersey Mike’s Subs

CREATOR ECONOMY

Creator Marketing Spotlight: Jersey Mike’s Subs

A recent analysis from CreatorIQ reveals that Jersey Mike’s Subs is experiencing a surge in Earned Media Value (EMV) and community engagement — thanks largely to TikTok. Nick Jonas even took to TikTok to show off his personalized sandwich. (We covered what a looming ban of the platform could mean

Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

CREATOR ECONOMY Featured

Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.

Disney+ Leads Streamers for March Growth in Earned Media Value

CREATOR ECONOMY

Disney+ Leads Streamers for March Growth in Earned Media Value

Disney+ netted $25.4 million in Earned Media Value (EMV) in March, a 50% increase from its February EMV, making it the top video streaming service by month-over-month growth, per a recent analysis from CreatorIQ. It also led for month-over-month community expansion, with a 39% increase in the number of

How Top WNBA Draft Picks Stack Up on Social

CREATOR ECONOMY

How Top WNBA Draft Picks Stack Up on Social

Monday’s WNBA draft saw some of the breakout stars from the NCAA season move into the big leagues — led, of course, by Caitlin Clark. Clark was the overall No. 1 pick, joining the Indiana Fever, followed by Cameron Brink, picked second by the Los Angeles Sparks, while South Carolina’