CreatorIQ - THE MEASURE

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CreatorIQ

A collection of 100 posts

Prime Video Enjoys 64% Increase in Earned Media Value

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Prime Video Enjoys 64% Increase in Earned Media Value

The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.

Fox News Grew Watch-Time With Women

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Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

Jake Paul vs. Mike Tyson: Who Is Winning on Social?

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Jake Paul vs. Mike Tyson: Who Is Winning on Social?

With insights from CreatorIQ and Tubular Labs.

Movies FTW On Netflix; Election News Tops Watch-Time

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Movies FTW On Netflix; Election News Tops Watch-Time

This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's

Creator Marketing Spotlight: Celsius Powers Up Earned Media Value

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Creator Marketing Spotlight: Celsius Powers Up Earned Media Value

Last year, energy drink Celsius raked in nearly $200 million in Earned Media Value, per CreatorIQ.

Polling YouTube's Election Night Winners

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Polling YouTube's Election Night Winners

This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s

Product Quality Top of Mind for Creators When Partnering With Brands

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Product Quality Top of Mind for Creators When Partnering With Brands

84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.

Bad Bunny's Big Reach

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Bad Bunny's Big Reach

Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday

Hulu Sees 66% Growth in Earned Media Value

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Hulu Sees 66% Growth in Earned Media Value

Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ

TikTok, Instagram Battle For Creator Marketing Supremacy

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TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

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Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads

84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.

Measuring Creator Performance a Top Challenge for Brands

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Measuring Creator Performance a Top Challenge for Brands

32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.

ROI Is Accelerating As Brands Invest More in Creator Marketing

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ROI Is Accelerating As Brands Invest More in Creator Marketing

A new study from CreatorIQ reveals that 94% of organizations reported that creator content generates more ROI than traditional digital advertising.

Creator Marketing Insights: The Streaming Winners of H1 2024

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Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

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Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value

According to an analysis by CreatorIQ, after the policy was implemented, Netflix saw a notable 15% year-over-year decrease in Earned Media Value.

Netflix Leads Video Streamers for August Earned Media Value

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Netflix Leads Video Streamers for August Earned Media Value

Netflix was the No. 1 video streaming service by Earned Media Value (EMV) in August, racking up $107.3 million — more than double what Peacock and Hulu received ($43.2 million each) — per data from CreatorIQ. * Netflix also stood out by month-over-month EMV growth, increasing its total by 13% from

Creator Retention Key for Streamers’ Growth in Earned Media Value

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Creator Retention Key for Streamers’ Growth in Earned Media Value

CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.

There's No Debate: Football Is Back

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There's No Debate: Football Is Back

This week's newsletter is sponsored by: This Week On The Measure: * Watch-Time, Fueled By Football * Meet Truthset’s Chip Russo * How Sports Betting Ads Stack Up YoY * TikTok Categories With Major Audience Growth * Celebrity Haircare Products’ Splashy Competition * Are Streaming Shows Catering Too Much To Gen Z Audiences?

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

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Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.