CREATOR ECONOMY Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.
The Measure Newsletter Netflix Wins For Streaming UX By A Landslide This week's newsletter is sponsored by: This Week On The Measure: * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats
CREATOR ECONOMY Olympics Fuels Another Surge in Peacock’s Earned Media Value Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just
CREATOR ECONOMY Olympics Data: Instagram Wins Gold on Social Media Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.
The Measure Newsletter Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It This week's newsletter is sponsored by: This Week On The Measure: * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots
The Measure Newsletter Olympic-Sized Growth On Social This Week On The Measure: Peacock’s Olympic EMV Ascension, Olympics Win TV Audience Gold For NBC, Kamala Harris Gets TikTok Engagement Bump, Taco Bell Wraps Up QSR Streaming Crown, Linear TV Misses Majority Of Streaming-Centric Audience...
The Measure Newsletter The TikTok Special Edition This Week On The Measure: * Exclusive Interview With TikTok's Jorge Ruiz * The Biggest Brands On TikTok * TikTok, iSpot Provides Audience Measurement Solution * Longer Video Uploads Creep Upward For TikTok Creators * This Week’s Free Report from CreatorIQ and TikTok – The Power of Authenticity Meet Jorge Ruiz, TikTok'
CREATOR ECONOMY These Brands Are Winning on TikTok Amazon leads the list with a TikTok EMV of $1.03 billion, a 20% year-over-year increase, per CreatorIQ.
CREATOR ECONOMY Peacock Powers Up Earned Media Value With Olympics Peacock’s June EMV of $30.9 million represented a 48% month-over-month increase, per CreatorIQ.
Big Data Brains Spanning The Lobe In Big Data Brains: Episode II, Media Cartographer Evan Shapiro chats with Tim Sovay from CreatorIQ about how brands should navigate the Creator Economy and seeking universal truth on social media. Evan Shapiro: Hi this is Evan Shapiro, your Media Cartographer. I'm coming to you from Cannes Lion.
The Measure Newsletter Every Second Counts In Sports Advertising This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern
CREATOR ECONOMY Three AI Influencers Generating Earned Media Value for Brands A new report from CreatorIQ reveals some of the top-performing collaborations of the last year based on Earned Media Value.
The Measure Newsletter 'Bridgerton' Knights Netflix With EMV Crown This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&
CREATOR ECONOMY Netflix Leads Streamers for May Growth in Earned Media Value Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.
CREATOR ECONOMY AI vs. Human Creators: Who Wins for Instagram Engagement Rate? Advertisers across all sectors are reckoning with the impact of AI on multiple aspects of their jobs. As brands start experimenting with using AI influencers for marketing campaigns, questions are swirling about what that means for human creators. While there’s no doubt that AI will transform the landscape, the
The Measure Newsletter MAX-imizing Earned Media Value Growth This week on The Measure: * MAX-imizing Earned Media Value Growth * NBA Playoffs’ Top Advertisers * Pop Culture Gives NFL’s Audience A Boost * LGBTQ+ Viewers Tune In For Drama * College Softball, Baseball Catapult Into Top Programming * This Week’s Free Report: Revry’s LGBTQ+ Q1 Streaming Insights MAX-imizing Earned Media Value
CREATOR ECONOMY Max Leads Streamers for April Growth in Earned Media Value Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New
CREATOR ECONOMY EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.
CREATOR ECONOMY TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value A new report from CreatorIQ reveals that TikTok — looming U.S. ban or not — has distinguished itself as a major source of momentum for creator marketing. And not just for American brands, but for European ones as well. * Europe’s top apparel brands averaged $33.5 million EMV from TikTok,
The Measure Newsletter Big 4 Broadcasters Grow Reach Despite Fewer Ads This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season
CREATOR ECONOMY Creator Marketing Growth: U.S. vs. EU Beauty Brands Beauty was the only vertical that CreatorIQ analyzed where U.S. brands beat EU’s for year-over-year EMV growth, 41% vs 38%.
CREATOR ECONOMY Data: The European Creator Economy Is Heating Up In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.
CREATOR ECONOMY Creator Marketing Spotlight: Jersey Mike’s Subs A recent analysis from CreatorIQ reveals that Jersey Mike’s Subs is experiencing a surge in Earned Media Value (EMV) and community engagement — thanks largely to TikTok. Nick Jonas even took to TikTok to show off his personalized sandwich. (We covered what a looming ban of the platform could mean
TV The Value of Disney+’s Taylor Swift Era This week on The Measure: * The Value of Disney+’s Taylor Swift Era * Consumer Cellular Dials Up More Ad Reach * Hulu Hits New Social Video Heights * NBA Postseason Audiences Are a Slam Dunk * Video Game Adaptations Have Room to Grow * This Week’s Free Report: Engaging Gamers & Understanding their
CREATOR ECONOMY Featured Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy 22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.