CREATOR ECONOMY Data: The Creator Economy Isn’t Slowing Down A CreatorIQ analysis revealed that creator marketing campaigns in 2024 generated 159% more engagements year-over-year.
CREATOR ECONOMY Product Quality Top of Mind for Creators When Partnering With Brands 84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.
CREATOR ECONOMY Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads 84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.
CREATOR ECONOMY Measuring Creator Performance a Top Challenge for Brands 32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.
