CREATOR ECONOMY Netflix Leads Streamers for May Growth in Earned Media Value Netflix racked up $149.2 million EMV during the month, an 82% increase from its April EMV, per CreatorIQ.
CREATOR ECONOMY AI vs. Human Creators: Who Wins for Instagram Engagement Rate? Advertisers across all sectors are reckoning with the impact of AI on multiple aspects of their jobs. As brands start experimenting with using AI influencers for marketing campaigns, questions are swirling about what that means for human creators. While there’s no doubt that AI will transform the landscape, the
CREATOR ECONOMY CNN Video Audiences Are Prepping With Walmart Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular
CREATOR ECONOMY Men Watched U.S. News Videos For 2.5x Longer Than Women Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.
CREATOR ECONOMY NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when
CREATOR ECONOMY Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are
CREATOR ECONOMY Single Video Fuels Kids Roma Show Audience Explosion The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.
CREATOR ECONOMY Max Leads Streamers for April Growth in Earned Media Value Max racked up $25.9 million in Earned Media Value (EMV) in April, a 20% increase from its March EMV, making it the top video streaming service by month-over-month growth, per a recent CreatorIQ analysis. Max also saw notable growth in impressions (+51% vs. March) and engagements (+46% month-over-month). New
CREATOR ECONOMY SNL Heats Up, Even With Limited Election Content Year-over-year, SNL is up 54.5% in terms of unique viewers.
CREATOR ECONOMY EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.
SPORTS Youth Sports Nets Larger Audience For SportsCenter SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.
CREATOR ECONOMY How Pop Culture Gave The NFL's Audience A Boost The NFL may be the biggest game in town when it comes to sports audiences, but there are still plenty of people not regularly tuning into the league's content. Last season converted some of those holdouts, however, thanks to the "Swift Lift" phenomenon that helped the
CREATOR ECONOMY TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value A new report from CreatorIQ reveals that TikTok — looming U.S. ban or not — has distinguished itself as a major source of momentum for creator marketing. And not just for American brands, but for European ones as well. * Europe’s top apparel brands averaged $33.5 million EMV from TikTok,
The Measure Newsletter Big 4 Broadcasters Grow Reach Despite Fewer Ads This week on The Measure: * Big 4 Broadcasters Grow Reach With Fewer Ads * Music Helps NPR’s YouTube Audience Get Younger * Playoff Watch-Time Keeps Growing for the NBA * European Creator Economy Heats Up * Introducing: The Stat Line Podcast * This Week’s Free Report: iSpot's 2023-24 Linear TV Season
CREATOR ECONOMY The New York Times Is Winning With Sports On TikTok Since acquiring The Athletic in 2022, The New York Times has utilized the publication to acquire larger sports audiences – both for its readership and social video viewership. Recent data from Tubular Labs shows just how much the NYT has been able to leverage that sports audience on TikTok, in particular.
MUSIC Music Expands NPR's YouTube Audience To Younger Viewers Though the majority of NPR's audience skews older – over 50% of YouTube viewrs are over 45 years old, according to Tubular Labs data – NPR Music is an entirely different story. Thanks in large part to its Tiny Desk series, music allows NPR to expand to a separate audience
CREATOR ECONOMY Creator Marketing Growth: U.S. vs. EU Beauty Brands Beauty was the only vertical that CreatorIQ analyzed where U.S. brands beat EU’s for year-over-year EMV growth, 41% vs 38%.
CREATOR ECONOMY Women's Basketball Content Holding Its Own On Social Video Women's basketball has been having a "moment" for a couple years now, and that's only poised to continue as some of the college game's biggest stars head off to the WNBA. Data from Tubular Labs recently dove into how women's
CREATOR ECONOMY Data: The European Creator Economy Is Heating Up In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.
CREATOR ECONOMY E! News Increasing Footprint With Female Audiences There are tons of content partnership and ad opportunities out there for brands trying to reach women age 25 and older. But for those looking for the biggest reach, entertainment giant E! News is one of the biggest – and still growing – games in town. Data from Tubular Labs sheds light
CREATOR ECONOMY Creator Marketing Spotlight: Jersey Mike’s Subs A recent analysis from CreatorIQ reveals that Jersey Mike’s Subs is experiencing a surge in Earned Media Value (EMV) and community engagement — thanks largely to TikTok. Nick Jonas even took to TikTok to show off his personalized sandwich. (We covered what a looming ban of the platform could mean
CREATOR ECONOMY News Publishers Net More Viewers in March Other major publishers like Fox News and NBC News were relatively static, showing small month-over-month unique viewer declines of 1% and 3%, respectively.
CREATOR ECONOMY Featured Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy 22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.
CREATOR ECONOMY Hulu Hits New Heights on Social Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.
CREATOR ECONOMY Increased Uploads set The Dodo Up for Social Video Success The Dodo is seeing its long-term social strategy pay off, according to new Audience Ratings from Tubular Labs.
