The Measure Newsletter Fox News Grew Watch-Time With Women This week's newsletter is sponsored by: This Week On The Measure: * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:
CREATOR ECONOMY Females Flock To Fox News The cable network saw U.S. female viewers grow by 31% month-over-month.
SPORTS Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans
CREATOR ECONOMY What Are Amazon Beauty & Personal Care Shoppers Watching? The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon
CREATOR ECONOMY Jake Paul vs. Mike Tyson: Who Is Winning on Social? With insights from CreatorIQ and Tubular Labs.
The Measure Newsletter Movies FTW On Netflix; Election News Tops Watch-Time This week's newsletter is sponsored by: This Week On The Measure: * Movies Are Mighty With Netflix Viewers * Election Week Nets Fox News Watch-Time Win * Banking & Payments’ Big TV Ad Reach Bump * GOP Media Sees Post-Election Social Video Boost * Celsius Energizes Earned Media Value * Charting Crunchyroll's
Politics Conservative Media Sees Post-Election Social Video Boost While conservative-leaning media finds plenty of success on social video as it is, Donald Trump's Election Night victory helped bring an even bigger viewership boost – as new data from Tubular Labs shows this week. * Fox News had an already strong 80.7 million YouTube views in the week-long
CREATOR ECONOMY Creator Marketing Spotlight: Celsius Powers Up Earned Media Value Last year, energy drink Celsius raked in nearly $200 million in Earned Media Value, per CreatorIQ.
The Measure Newsletter Polling YouTube's Election Night Winners This week's newsletter is sponsored by: This Week On The Measure: * Politics Dominate U.S. Election Night On YouTube * Macy’s, Consumer Cellular Make Big Moves * Fox News Flew In Election Lead-Up * Product Quality Biggest Factor For Creators * Trump Stories Doubled Up Harris In October * This Week’s
Politics Politics Dominate U.S. Election Night On YouTube Top U.S. videos from Nov. 5-6 on YouTube were all election-focused, as data from Tubular Labs showcases. The top 12 U.S. videos by views all revolved around Election Night, as did 16 of the top 20 – led by NBC News' live election results board (16.9 million
Politics Views For News Lean On Trump In Election Lead-Up The "Trump Bump" may have subsided, but the former president is still a major factor in news video views, as data from Tubular Labs showed in October 2024. U.S. news & politics media creators generated 2.6 billion views on YouTube during the month, with Trump delivering
CREATOR ECONOMY POTUS Candidates Go Head-To-Head On Podcasts Along with battleground states, today's election process also features battleground podcasts. In advance of Election Day, Vice President Kamala Harris appeared on Call Her Daddy, while former president Donald Trump recently spoke to Joe Rogan. Data from Tubular Labs looks at how those appearances performed on social video.
CREATOR ECONOMY Product Quality Top of Mind for Creators When Partnering With Brands 84% of creators say they won’t work with a brand that has poor quality offerings, even if compensation was high, per a CreatorIQ report.
The Measure Newsletter FOX Takes The Fall Classic, Political Trends On TV This week's newsletter is sponsored by: This Week On The Measure: * World Series Wins For Fox * Lacking Ad-Free Awareness? * Olympics Send Q3 TV Ad Spend Soaring * Transparency Series Los Angeles * Bad Bunny’s Big Reach * Star Wars Demand Slows For Disney+ * This Week’s Free Report: September Political
CREATOR ECONOMY Bad Bunny's Big Reach Bad Bunny's a record-setting recording artist, was Billboard's top artist of the year in 2022, and now, may potentially play a key role in this year's U.S. Presidential Election. In response to negative remarks about Puerto Rico during Donald Trump's Sunday
CREATOR ECONOMY Hulu Sees 66% Growth in Earned Media Value Reality series “The Secret Lives of Mormon Wives” helped Hulu increase its EMV from August to September, per CreatorIQ
CREATOR ECONOMY Law & Crime Network Watch-Time Rises With Diddy News Law & Crime Network saw September U.S. minutes watched across YouTube and Facebook jump by 51% month-over-month according to Tubular Labs
The Measure Newsletter TikTok, Instagram Battle For Creator Marketing Supremacy This week's newsletter is sponsored by: This Week On The Measure: * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL
CREATOR ECONOMY MSNBC Nets Over A Billion U.S. YouTube Minutes In September YouTube has increasingly become a force in terms of viewership across every screen, and news is one area where publishers have shown an excellent ability to take advantage there. Tubular Labs data reveals September's top domestic news & politics media by U.S. watch-time on YouTube, and MSNBC
CREATOR ECONOMY House Of Highlights Holds Social Sports Video Crown According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
CREATOR ECONOMY Instagram Dominates for Creator Marketing, But TikTok’s Making Inroads 84% of brands say Instagram is their most commonly used platform for creator marketing, per a new report from CreatorIQ.
CREATOR ECONOMY Chef Koudy Cooks Up Audience Growth With Shorts The creator uses food for quick comedic shorts, spurring nearly 5x growth in unique U.S. viewers according to Tubular.
CREATOR ECONOMY Measuring Creator Performance a Top Challenge for Brands 32% of organizations surveyed by CreatorIQ reported measuring creator performance as the biggest roadblock to program success.
The Measure Newsletter Finding NFL Viewers For Cheaper In Offseason This week's newsletter is sponsored by: This Week On The Measure: * What Are NFL Audiences Watching In Offseason? * Weather Channel Storms Onto Most-Watched List * Podcasts Push For Video Validation, Too * Creator Marketing Momentum Soars * TV Season Shrinkage Speeds Up For Networks * This Week’s Free Report: The State
CREATOR ECONOMY Podcasts Utilize Social Video To Earn Lengthy Watchtime Tubular Labs data reveals an increasing number of podcasters are publishing long portions of episodes or entire episodes altogether
