Connected TV - THE MEASURE

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Connected TV

A collection of 12 posts

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

LG Ad Solutions recently completed its Inclusive Screen Series to provide better representation and research around diverse audiences' TV preferences and trends. The first of those, focused on Black CTV users, sheds light on everything from preferred content genres, to ad attention, what spurs purchase decisions, and more. * LG

Why Don't CTV Users Scan QR Codes Within Ads?

Why Don't CTV Users Scan QR Codes Within Ads?

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be. * Far and away, the top reason consumers

How Connected TV Relates To Shopping Behaviors

How Connected TV Relates To Shopping Behaviors

As connected TV audiences keep growing, advertiser activity in CTV environments grows, too. New research from LG Ad Solutions sheds light on shoppable opportunities within CTV, and consumer behaviors related to CTV viewing and TV ads. * 90% of consumers use a TV that's connected to the internet, showcasing

Data: Gamers Make For Perfect Cross-Promotion Targets

Data: Gamers Make For Perfect Cross-Promotion Targets

Recent research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report sheds valuable light on how gamers use TVs – and how advertisers can use this information to better find these viewers in streaming environments. The data finds: * 92% of those that are playing video games also

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO Case Study Credits Integrated Hardware + Software For Double-Digit Incremental Reach

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences. In this case, a prominent video game manufacturer was promoting the release of a new title, leveraging VIZIO’s CTV ads,

How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads

How Ashley Furniture Boosted Foot Traffic Using VIZIO Home Screen Ads

VIZIO's Home Screen drove over 57% of Ashley Furniture's in-store visits credited to its CTV campaign.

Special Report: Extending CTV Ads to Additional Devices Helps Travel Brand Take Flight

The summer of 2022 proved a big one for travel. As pandemic-related travel restrictions faded, travelers of all types were itching to get back out into the world to see the family, places, and experiences they all missed. With this in mind, a travel service reached out to VIZIO Ads

2022: TV Tune In: 13.7% of Reach for Linear TV Ads Are Network Promos

2022: TV Tune In: 13.7% of Reach for Linear TV Ads Are Network Promos

Year end stats from iSpot.tv reveal that TV Networks continued to lean on ad inventory to drive tune in to their shows. The takeaways are fascinating: 6.2 million times an ad aired on TV Jan 1-Dec 15th– that's 17k promos running on TV a day, that&

Can Convergent TV Fight Fragmentation?

Can Convergent TV Fight Fragmentation?

In a new report, The Great Unification of Converged TV, Innovid reveals the biggest pain points of a converged TV market according to advertisers the company surveyed. Viewership fragmentation (40%) is the largest source of headaches, followed by creative personalization (37%). Though one could also argue that these are also

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

Political CTV Ad Campaigns Are Cranking Ahead of Midterms

As the midterm elections approach, political advertising is heating up and candidates are on track to shell out nearly $9 billion in ad spend, with $1.5 billion of that going to connected TV. Madhive, a leading tech company in the TV advertising space, recently examined current political advertising trends