Comcast - THE MEASURE

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Comcast

A collection of 6 posts

How Peacock Leans On Broadcast TV Content

How Peacock Leans On Broadcast TV Content

The following is a selection from Brandon Katz of Parrot Analytics. Comcast plans to spin off most of its cable assets into a separate entity. That's interesting in any age, but especially this one, where more inventory seems to be the preferred outcome to less as a boon

Olympics Ads Winning Gold for Audience Attention

Olympics Ads Winning Gold for Audience Attention

To engage audiences, many brands are harnessing celebrity appearances, humor and emotional storytelling — and it's working.

Media Companies Kick Off 2024 With Big Social Video Views

CREATOR ECONOMY

Media Companies Kick Off 2024 With Big Social Video Views

The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.

Could Hulu Stymie Disney's Streaming Outlook?

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very

Media Companies Grow Social Reach

Media Companies Grow Social Reach

The WGA went on strike on May 2, potentially putting major U.S. media companies in a bind for content. Despite a lack of new scripted content, though, these giants actually increased unique U.S. viewers across YouTube and Facebook in May. Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney