Members only REPORTS Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom. The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.
Members only REPORTS Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch Inscape ACR technology captures viewership across linear & streaming, including the NFL channel, RedZone channel, College GameDay, & more! Sign in now or subscribe to get the FREE download link below.
TV NFL, College Football Audience Overlap Minimizes Incremental Reach (Report) NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.
TV 79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report) While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere
TV World Cup Gets Week's Biggest TV Promo Focus With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next
TV Audience Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27 Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its
SPORTS NFL Gobbles Up Turkey Day Watch Time With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other
TV Audience Weekly TV Snapshot: Football Leads, But Basketball Jumps Up Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.
TV Audience World Series Goes Head-To-Head With Football On Broadcast TV While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the
TV Audience Weekly TV Snapshot: Sports, Sports and More Sports Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:
TV Sports Win the Week in TV Ads NFL, NCAA and MLB accounted for 11% of all ad impressions and 30% of all spending on TV this week according to iSpot
