TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
SPORTS Which Top NFL Advertisers Have Disappeared Year-Over-Year? Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
TV ADVERTISING National Linear TV Ad Spend Spikes 12.52% In Q3 YoY TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like
TV Audience With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.
SPORTS College Football Makes Gains On ABC, Even With Fewer Ads College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.
TV Audience SNF Helps NBC Claim No. 1 on TV Network Ranking NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.
TV Measurement Football Fuels Fox’s Rise to No. 1 on TV Network Ranking With an 8.03% viewership share, Fox moves from fifth to first place week-over-week, per Inscape.
TV Audience Football Helps CBS Snag No. 1 on TV Network Ranking CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.
TV Measurement SNF Helps NBC Take No. 1 on TV Network Ranking NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.
TV Audience College Football Propels ABC to No. 1 on TV Network Ranking ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.
SPORTS Realignment Moves 6 of 15 Most-Watched Teams To New Conferences College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.
SPORTS Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the
CREATOR ECONOMY NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when
SPORTS Sports Prop Up Fox’s TV Ad Reach NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv
SPORTS Football’s Footprint Grows For TV Ad Reach in 2023 Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump
TV Audience College Football Title Game Owns Over 36% Of Monday Primetime Minutes Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself
TV Audience College Football Scores for ABC ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.
TV Fox Retains First Place for Most-Watched TV Networks NFL and college football helped the network score a 7.73% viewership share last week, per Inscape.
TV Football, World Series Drive Fox to No. 1 on TV Network Ranking The network captured an 8.31% viewership share last week, per Inscape.
TV ADVERTISING Auto Brands Spent Over $227 Million on TV Ads in September That's an increase of 15.4% compared to September 2022, per iSpot.
TV Audience Data: NBC Takes First Place for TV Network Watch-Time Football fuels week-over-week increase in NBC's watch-time
SPORTS Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw
