TV Audience College Football Propels ABC to No. 1 on TV Network Ranking ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.
SPORTS Realignment Moves 6 of 15 Most-Watched Teams To New Conferences College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.
SPORTS Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the
CREATOR ECONOMY NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when
SPORTS Sports Prop Up Fox’s TV Ad Reach NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv
SPORTS Football’s Footprint Grows For TV Ad Reach in 2023 Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump
TV Audience College Football Title Game Owns Over 36% Of Monday Primetime Minutes Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself
TV Audience College Football Scores for ABC ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.
TV Fox Retains First Place for Most-Watched TV Networks NFL and college football helped the network score a 7.73% viewership share last week, per Inscape.
TV Football, World Series Drive Fox to No. 1 on TV Network Ranking The network captured an 8.31% viewership share last week, per Inscape.
TV ADVERTISING Auto Brands Spent Over $227 Million on TV Ads in September That's an increase of 15.4% compared to September 2022, per iSpot.
TV Audience Data: NBC Takes First Place for TV Network Watch-Time Football fuels week-over-week increase in NBC's watch-time
SPORTS Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw
Members only REPORTS Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom. The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.
Members only SPORTS Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch Inscape ACR technology captures viewership across linear & streaming, including the NFL channel, RedZone channel, College GameDay, & more! Sign in now or subscribe to get the FREE download link below.
TV NFL, College Football Audience Overlap Minimizes Incremental Reach (Report) NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.
TV 79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report) While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere
TV World Cup Gets Week's Biggest TV Promo Focus With the World Cup in full swing, Fox is promoting its live game airings everywhere. According to iSpot data shared with Promax, the 2022 FIFA Men's World Cup was the most-seen programming ad from Nov. 21-27, with over 711 million TV ad impressions (more than 2x the next
TV Audience Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27 Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its
TV Audience NFL Gobbles Up Turkey Day Watch Time With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other
TV Audience Weekly TV Snapshot: Football Leads, But Basketball Jumps Up Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.
TV Audience World Series Goes Head-To-Head With Football On Broadcast TV While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the
TV Audience Weekly TV Snapshot: Sports, Sports and More Sports Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:
TV Sports Win the Week in TV Ads NFL, NCAA and MLB accounted for 11% of all ad impressions and 30% of all spending on TV this week according to iSpot
