BUSINESS OF DATA

A collection of 164 posts

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Outcomes, Good and Not So Good

There is good data and bad data. And data can be used properly or misused. In the best cases, data helps make better decisions and improves the lives of viewers and consumers. Bad data can mislead. This week we saw examples of both, emphasizing the importance of integrity, accuracy and

BUSINESS OF DATA

DirecTV Forges Tighter Link With LiveRamp Outcome Data

We’re ‘giving brands a more complete, real-time view of how our premium video inventory drives performance across our platform,’ said DirecTV’s Amy Leifer

BUSINESS OF DATA

Nielsen Gets Complaints for Releasing Monthly Data Using Discredited Formula After Delay

Revisions to be released in the Fall

BUSINESS OF DATA

StackAdapt Ups Programmatic Sports Game

‘We've built tools that others have not built yet, because we focus on product nimbleness,’ says StackAdapt’s Greg Joseph

BUSINESS OF DATA

With Sub Fees Rising, Streamers More Willing to Accept Commercials, Survey Finds

Bango report says 49% of GenX viewers are OK with getting more advertising.

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Attribution and Discovery

The value of data is what you can do with it. This week we look at WunderKIND, which is using data to meaure the return on the ad campaigns it runs for clients. We also hear from Gracenote, which warns that people who use chatbots to find things to watch

BUSINESS OF DATA

WunderKIND Adds Attain Data to Focus on Outcomes

'We’re able to see how much ROAS can be attributed to that campaign or that advertiser,' said WunderKIND VP Adam Gendelman

BUSINESS OF DATA

How AI Is Changing the Way Viewers Find What They Want to Watch on TV

Gracenote report says chatbots need accurate program data to produce trustworthy results

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Dealing With New Dynamics

As data and tech change the media business, developments in the industry have technology companies carefully evaluating their strategies. No one is sure exactly what will happen next, so having as much information as possible is crucial. Hopefully, some of what's in this newsletter will help you navigate

BUSINESS OF DATA

Madhive Sees Silver Lining As Broadcast Business Consolidates

‘If you’re not running a local campaign on Madhive, you’re not running a local campaign,’ says Madhive CEO Jim Wilson

BUSINESS OF DATA

Viant Touts Independence Amid Programmatic Puzzles

'Big brand advertisers do not want to put all their money in one spot, and because those guys have owned and operated inventory,” says Viant's Jon Schulz

BUSINESS OF DATA

Local CTV Advertisers To Face Crunch in Third Quarter

World Cup, political campaigns increase demand in quarter when local businesses traditional found lowest rates, according to AdImpact data

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: NewFronts Edition

If you're at Day 4 of the NewFronts, you've got more fortitude than I. There was plenty to hear, say and do during the week. Set makers were front and center, pitching the beachfront properties on their home screens. Everywhere, the talk was of AI, outcomes

BUSINESS OF DATA

NewFronts: Bringing Order (and Orders) to Digital Video

‘Standards accelerate innovation, shared frameworks reduce friction, clarity and simplicity unlock investment,’ said IAB’s David Cohen

BUSINESS OF DATA

NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon

'With massive scale, original and exclusive programming on the pulse of culture, and industry-leading investments in ad tech, precision and measurement, we are helping advertisers achieve greater reach, relevance and efficiency at a time when they need it most,' said Tubi's Anjali Sud.

BUSINESS OF DATA

NewFronts: Samsung Ads Clicks on Amazon to Deliver Shoppable TV

‘By bringing Amazon’s interactive ad technology to Samsung through Amazon DSP, together we’re providing an experience for advertisers to deliver on any full-funnel marketing objective,’ said Amazon’s Kelly MacLean

BUSINESS OF DATA

NewFronts: Walmart, Vizio Create Unified Login to Align Viewing, Shopping Data

‘By unifying account access, we’re creating a seamless experience across screens,’   said Walmart’s Courtney Naudo

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Have I Got Your Attention?

We've got data coming and data going. Advertisers need to know their audiences in order to engage with them. And they need data to see if their well-laid plans actually worked. This week we look at data that shows what kinds of ads perform and what makes streamers

BUSINESS OF DATA

CTV Advertisers Should Stop Pausing High-Impact Commercial Formats

TripleLift says formats such as pause ads put more punch in campaigns

BUSINESS OF DATA

Tubi Report Finds Increased Interest in Ad-Supported Streaming

Viewing is becoming more social, but relationships can be damaged if preferences aren’t compatible

BUSINESS OF DATA

A Vote For Putting Political Ads On YouTube

‘It’s not just about YouTube. It’s about doing YouTube well,’ says Channel Factory’s Nate Turner

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places

The way television viewing has changed in the past decade has meant that folks who buy ads have had to rip up their playbooks year after year after year. In this week's newsletter we get a look at where to find consumers who watch ad-supported TV (spoiler alert:

BUSINESS OF DATA

66.7% of Ad-Supported TV Viewing By 18 to 49 Year Olds Goes to Streamers

New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds

BUSINESS OF DATA

A Lesson In Data Quality Key at Go Addressable University

'This is the best way for the entire TV industry to push back against the walled gardens who serve a large share of paid ad impressions to bots,' says Professor Evan Shapiro

BUSINESS OF DATA

How Legal Services Marketers Are Spending Their Local Ad Dollars

AdImpact report sees growth in local CTV budgets