Burger King - THE MEASURE

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Burger King

A collection of 7 posts

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Macy's, Consumer Cellular Make Big Q3 TV Ad Reach Gains

Q3 TV advertising data from iSpot reveals the top brands by share of household TV ad impressions – and the biggest movers year-over-year. While the most-seen brands can appear relatively static near the top, Q3 2024 also featured a lot of movement, especially in the No. 11-20 range. * Progressive leapt over

H1 2024 Streaming vs. Linear Insights

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

What Were The NBA Playoffs' Most-Seen Brands?

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

What QSR Brands Served Up on TV in 2023

What QSR Brands Served Up on TV in 2023

iSpot's TV transparency report for the QSR industry reveals key stats and trends for 2023.

Football Cooks Up TV Ad Reach

Football Cooks Up TV Ad Reach

iSpot's midseason NFL ad report highlights how the league keeps growing – despite already being a behemoth on TV already – as an audience reach vehicle. And how various industries, and especially restaurant brands, are cashing in. * Casual dining brands like Chili's and Applebee's are leaning

Popeyes And The New Chicken Sandwich Wars

Popeyes And The New Chicken Sandwich Wars

If you feel like you've seen more chicken sandwich ads lately, you're not alone. Popeyes is pushing new chicken sandwich menu items right now, and they're far from the only ones, as AdAge details. Using data from iSpot, AdAge spotlights how competitors are spending