Broadcast Networks - THE MEASURE

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Broadcast Networks

A collection of 4 posts

TV Season Shrinkage Speeds Up For Networks

TV Season Shrinkage Speeds Up For Networks

The following is a selection from Brandon Katz of Parrot Analytics. From 2020 to 2024, the average season for U.S. network shows has declined by 33.3%, according to data from Parrot Analytics. While last year's work stoppages do play a significant role (this year's

ABC News’ Unique Audience Soars On Social

CREATOR ECONOMY

ABC News’ Unique Audience Soars On Social

ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.

News Is Still The Local Favorite

Local Broadcast

News Is Still The Local Favorite

TVREV’s latest report – Local TV: Perils & Promise In the Age of Streaming – reveals that local broadcast audiences of all ages are still tuning in primarily for the evening news, despite conventional thinking around sports driving broadcast viewership. * News viewership for those over 65 (59%) is almost double what

Who Is Watching Local Broadcast TV?

Who Is Watching Local Broadcast TV?

After surveying more than 60K Americans aged 25 and older, TVREV's new report – Local TV: Perils & Promise In The Age Of Streaming -- confirms some conventional thinking, while also providing some surprising findings. * Nearly two-thirds (63%) of those over 65 report watching local broadcast every day, with