Black Friday - THE MEASURE

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Black Friday

A collection of 4 posts

42% Of Holiday Shoppers Are 'Grazing'

The Measure Newsletter

42% Of Holiday Shoppers Are 'Grazing'

This week's newsletter is sponsored by: This Week On The Measure: * Holiday Shoppers ‘Graze’ Before Buying * Championship Weekend Wins Watch-Time * The Hottest Holiday TV Advertisers * Seasonal Video Content In ‘Shorts’ Supply * Balancing Streaming Demand Decay * This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting

Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season

Wunderkind Finds Consumers 'Graze' Before Buys During BFCM Season

Wunderkind found that this year 42% of BFCM purchasers made at least one site visit in the week leading up to BFCM.

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%