SPORTS College Football Makes Gains On ABC, Even With Fewer Ads College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.
SPORTS Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the
SPORTS Big 12 Expansion Doesn't Provide TV Boost, As Much As Keeps Pace Realistically, it’s hard to see how adding Colorado, (and hypothetically) Arizona, Arizona State and Utah does much more for the conference in terms of increasing per-team value for media rights. Moreso, this just pushes the overall payout higher via more inventory and the potential addition of a bigger draw
