Beyonce - THE MEASURE

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Beyonce

A collection of 6 posts

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

Netflix Christmas Halftime Could Bring Beyoncé To More NFL Fans

After Taylor Swift spent 2023 (and parts of 2024) growing her reach with NFL fans, is Beyoncé about to run her own big play to expand her audience with football fans, too? The announcement that the superstar would perform at halftime during Netflix's Baltimore Ravens at Houston Texans

Creator Marketing Insights: The Streaming Winners of H1 2024

CREATOR ECONOMY

Creator Marketing Insights: The Streaming Winners of H1 2024

Peacock racked up $128.6 million in Earned Media Value during H1 2024, per a CreatorIQ analysis.

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CREATOR ECONOMY

Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum

CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.

Why Effective Marketing Must Be Creator-Led

Why Effective Marketing Must Be Creator-Led

According to a new report from CreatorIQ, 69% of brands increased their influencer marketing investment over the past year, and 86% suggested that creator marketing has been either somewhat or very effective at driving awareness for their brand or clients.