Apple TV+ - THE MEASURE

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Apple TV+

A collection of 6 posts

Does Apple TV+ Need More Genre Variation?

Does Apple TV+ Need More Genre Variation?

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has had plenty of popular titles during its limited life cycle, but the raw number of titles pales in comparison to a competitor like Netflix. Data from Parrot Analytics shows that Netflix's library is actually

Assessing The Streaming Promo Horse Race On Linear TV

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

Demand For Kids Streaming Content Still Outpaces Supply

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

Which Streaming Services' Content Is Getting Older (And Younger)?

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Live Sports Helping Drive Streaming App Subscriptions

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

Apple's Long-Tail TV Demand

Apple's Long-Tail TV Demand

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has figured out how to generate demand around its shows – and keep it, even 6 to 12 months after initial release. Data from Parrot Analytics spotlights how Apple shows are winning in both the short and long