Amazon Prime Video

A collection of 22 posts

Streaming

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

TV Measurement

Data: Prime Video Viewers Skew Older, Wealthier

A longitudinal tracking poll from MX8 Labs reveals key insights around Prime Video viewers.

CREATOR ECONOMY

Prime Video Enjoys 64% Increase in Earned Media Value

The NFL and Victoria’s Secret were top drivers of Earned Media Value for Prime Video in October, per CreatorIQ.

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

TV Audience

34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu

Thats notably higher than the 26% of overall viewers, as revealed by an MX8 Labs study.

Streaming

The Delicate Balance Of Streaming Demand Decay

The following is a selection from Brandon Katz of Parrot Analytics. Hit shows can drive significant demand for streaming services, but some are able to sustain that audience interest both throughout season one and into the offseason. Parrot Analytics data looks at a few top shows from recent years, and

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

TV ADVERTISING

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

Streaming

Are Streaming Shows Catering Too Much To Gen Z Audiences?

The following is a selection from Brandon Katz of Parrot Analytics. Top TV shows are appealing primarily to Gen Z audiences, according to data from Parrot Analytics. From Jan. 1-Aug. 8, nine of the 10 most in-demand shows worldwide (excluding Japanese and kids animation) were resonating most with audiences ages

TV Audience

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

TV Audience

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

Streaming

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

Streaming

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Streaming

Netflix Wins Overseas Investment War vs. Amazon

The following is a selection from Brandon Katz of Parrot Analytics. While both Amazon Prime Video and Netflix are both U.S.-based entities and they invest significantly in content for American audiences, both have also been aggressive to expand their reach globally. Data from Parrot Analytics' Content Panorama

SPORTS

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

CREATOR ECONOMY

Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience

The new show helped fuel a 41% increase in Amazon Prime Video’s U.S. unique viewers across YouTube and Facebook, and a 74% boost in minutes watched.

Streaming

Amazon Prime Video's Pivot Toward Constant Demand

The following is a selection from Brandon Katz of Parrot Analytics. As Amazon Prime Video continues to roll into ad-supported streaming, it's worth examining how well the serivce has maintained audience demand with its original programming. Data from Parrot Analytics dives into how popularity has grown on Amazon

SPORTS

NFL Scores Touchdown for Prime Video’s Earned Media Value

Prime Video was the only streaming service that saw a month-over-month increase in Earned Media Value (EMV) for December, according to a recent analysis from CreatorIQ. Its $30.8 million EMV represented a 2% increase from November.  * Prime Video had a more notable 17% growth in community month-over-month, up to

TV ADVERTISING

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

TV ADVERTISING

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,

CREATOR ECONOMY

NBCU Overhauls Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts

As today’s audiences are inundated with more entertainment options than ever before, it’s imperative for them to cut through the noise and speak directly to their target audiences. Leveraging creator partnerships and campaigns can help them accomplish this. CreatorIQ's latest report looks at how some of