ABC - THE MEASURE (Page 2)

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A collection of 45 posts

Skin Care's Super Start To 2024 TV Advertising

Skin Care's Super Start To 2024 TV Advertising

The skin & foot care sector is among the largest on TV in terms of both national TV ad reach and spend, and despite recent declines from pandemic highs, this year has seen a potential bounceback coming – according to data from iSpot's new industry report. Some of the

'Idol' Ads Catch American Eyeballs

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

CBS Maintains Grip on TV Network Watch-Time

CBS Maintains Grip on TV Network Watch-Time

The network captured a 7.58% viewership share for Feb. 26 through Mar. 3, per Inscape.

Homes.com Building Something Big With TV Ads In 2024

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

CBS, ABC Win for TV Network Watch-Time

CBS, ABC Win for TV Network Watch-Time

CBS captured a 7.27% viewership share across Feb. 19-25, per Inscape.

Data: CBS Remains Most-Watched TV Network

Data: CBS Remains Most-Watched TV Network

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

NFL Helps ABC Take No. 1 on Most-Watched TV Networks Ranking

NFL Helps ABC Take No. 1 on Most-Watched TV Networks Ranking

The network captured a 7.60% viewership share for Jan. 1-7, per Inscape.

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

CREATOR ECONOMY

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

As more streaming shows are airing on broadcast TV (and cable), it's natural to wonder how many of those traditional TV viewers are actually tuning in for the first time. It ends up being quite a few, according to new data Tubular Labs shared exclusively with Deadline this

College Football Scores for ABC

College Football Scores for ABC

ABC was last week’s most-watched linear TV network with a 8.67% viewership share, per Inscape.

‘Golden Bachelor’ is Silver Lining for the Long-Running TV Franchise

‘Golden Bachelor’ is Silver Lining for the Long-Running TV Franchise

For over 20 years, The Bachelor and its various franchise installments have captivated the hearts of TV audiences everywhere. ABC smelled the roses early on and has milked this appetite for reality TV love for all its worth, and its most recent iteration, The Golden Bachelor, tapped into one demographic

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking

Coverage of Hurricane Idalia Boosts Weather Channel Into Network Ranking

The Weather Channel jumps from No. 47 to No. 15, capturing a 1.55% viewership share for Aug. 28-Sept. 3.

ABC Leads Inscape’s Ranking of Most-Watched Networks for July 24-30

ABC Leads Inscape’s Ranking of Most-Watched Networks for July 24-30

ABC captured 6.19% of all live, linear minutes watched on TV last week.

No Joke, ABC Leads with ‘The Prank Panel’

No Joke, ABC Leads with ‘The Prank Panel’

ABC’s new reality comedy series The Prank Panel —starring Johnny Knoxville, Eric Andre and Gaboury Sidibe—tops the Promo Mojo ranker for the week ended July 2, making it TV’s most promoted show. ABC is joined by fellow traditional broadcaster CBS, which promotes the fifth season of reality

NFL Holds Power In Primetime

NFL Holds Power In Primetime

iSpot’s upcoming TV season ad recap dives into some of the industry’s biggest narratives from September through early May, including in-depth looks at specific dayparts and networks. One of the findings, shared with TVREV in advance: The NFL still owns primetime on the Big 4 nets – with 18.

Primetime Ad Minutes Still Climbing For Top TV Networks

Primetime Ad Minutes Still Climbing For Top TV Networks

Even as TV viewership continually shifts to disparate streaming services and alternative dayparts, there’s still a premium on primetime programming — as you’ll likely hear repeatedly during Upfronts. Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from

ABC's 'American Music Awards' Was Most-Watched Promo for Nov. 14-20.

ABC's 'American Music Awards' Was Most-Watched Promo for Nov. 14-20.

Leading up to the 2022 American Music Awards, ABC was promoting the telecast heavily: a promotion for the awards show was the most-watched TV promo from Nov. 14-20, per TV ad impression data from iSpot.tv.

Which Brands Voted For Election Night TV Ad Impressions?

Which Brands Voted For Election Night TV Ad Impressions?

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the

World Series Goes Head-To-Head With Football On Broadcast TV

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the