Report: 85% Of Live Sports Audiences Are Multitasking

While live sports programming is a major driver of TV tune-in, it's also an incredibly distract one, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shares.

• LG reveals that 85% of viewers are multitasking while watching live sporting events.
• Well over half (61%) of viewers are messaging during live sports, while social media, gaming and online shopping are all at 40% or higher.
• But another 22% are streaming other content (could be social video or other traditional "TV" viewing) – which calls ad attention into question.
• Despite all of these data points that indicate various screen-based distractions during games, the survey also indicated 62% watch live sports with other people as well.