Super Mario's Staying Power

Data from Tubular Labs shows how a record-breaking opening weekend at the box office was no fluke for the Super Mario Bros. movie. Nintendo's Super Mario was one of the top gaming franchises by YouTube views per video in Q1, at 156K. Such continued success with gaming audiences speaks to the excellent timing around the movie, and how there may be room still left for the franchise to grow in 2023 and beyond.

• The Super Mario franchise generated 84% more views year-over-year in Q1, which is at least partially credited to anticipation for the April 2023 Super Mario Bros. movie release.