'Super' Social Audiences: Travis Kelce's Following Grew 309% In Last Year

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309% in the last year, to 10.6 million across the two platforms.

• Over 44% of Kelce's Instagram audience is female – something you can attribute at least in part to his relationship with Taylor Swift.
• Comparatively, just 22.8% of Chiefs teammate Patrick Mahomes's Instagram audience is female, while only 20.8% of 49ers star Christian McCaffrey's is female, and that number is 19.2% for Nick Bosa.
• However, Niners QB Brock Purdy has an audience that's 41.8% female, and also has an "exemplary" engagement rate of 32.71% on the platform, according to CreatorIQ... though he also has less than a million followers on Instagram right now (a fact that would likely change significantly if he were to lead San Francisco to a Super Bowl title).